Women are increasingly becoming franchise owners in the United States. 25% of franchises are wholly owned by women and 45% of franchises are co-owned by women. When looking at female owned and operated businesses, several patterns arise. Companies looking to attract women to join their smoothie franchise or similar may wish to encourage the following patterns that were found in ... Read More »
AOL recently purchased Millennial Media, an advertising company that places ads on mobile devices. Recent financial performance of Millennial Media might make marketing managers wonder why AOL would do such a thing. If you are a stock investor, here are some things you should know about the acquisition and what it means for the future of AOL’s advertising division. Millennial ... Read More »
The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »
There are many options out there for IT management training courses. As a project manager looking to improve your craft and add depth to your resume, you may be interested to know what is out there beyond the basic project management apps. This post will provide you with some options for IT management training courses so you can not only ... Read More »
Depending on the size of your small business, you may lack the resources or manpower necessary to conduct proper financial accounting. If this is the case, you will likely benefit greatly from the use of online financial software. If you are a small business owner in the market for this type of software, consider one of the entries listed below ... Read More »
Entrepreneurs with a knack for fashion will be drawn to the idea of opening their own clothing store. However, the costs of maintaining a brick-and-mortar storefront may be too intimidating an obstacle to overcome. Luckily, e-commerce affords opportunities for prospective entrepreneurs to sell their products through the internet without all the hassle of opening a physical location. If you are ... Read More »
Talk to many people who have started their own business and they’ll tell you that it’s one of the best decisions they’ve ever made. But becoming your own boss isn’t without its risks and it’s an unfortunate fact that a fairly high proportion of why startups fail to make it past the first year. For some this is inevitable – ... Read More »
Most people recognize the importance of being assertive, especially in professional settings like the marketing department or manufacturing plant. Simply put, assertiveness means being able to stand up for yourself and being able to express your thoughts, feelings and beliefs confidently without overstepping on the rights or self-esteem of other people. It also involves knowing how to react properly towards ... Read More »
Proprietary is something that is exclusively owned by one company or individual for a specific purpose. Proprietary technology, unlike proprietary trading, is being embraced by technology managers for good reason: It can give technology companies an advantage over their competitors by keeping competitive methods private. Early investment in proprietary technology is advised for the following reasons. Not Embracing It Hurts ... Read More »
Creating a presence on the internet is one of the most cost-efficient ways to market your small business. Simply, it requires knowledge on how to take advantage of search engine optimization, or SEO. If you are a small business owner interested in optimizing your company’s website for marketing purposes, here are a few tips to provide business help you along ... Read More »
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