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Social entrepreneurs are individuals who seek to bring about innovative changes in society through new business opportunities. Usually, they work to eliminate societal problems to meet their enterprise goals. While traditional entrepreneurs might only be interested in profits, social enterprises work as non-profit organizations. However, profits might also be one of the key goals for social entrepreneurs. The key difference ... Read More »

One of the biggest challenges employers face in terms of their employees is finding ways to keep them engaged and productive while in the office. This is where a good employee engagement model is very helpful. In general, many employees are in fact disengaged during office hours, leaving them distracted and unproductive. Employee engagement can be difficult to cultivate, as ... Read More »

Product management tools allow managers to carry out business analysis, product design, negotiations, project management, marketing and sales strategies. Of course, product management is important because it successfully integrates business objectives with market demands to fully realize business profits. Certainly, the job requires a lot of responsibility. However, product management tools can make your job a lot easier. To get ... Read More »

  An amazon repricing software automatically changes product prices to be competitive with other sellers. For businesses who sell on Amazon, the online marketplace is a tough place to survive. Hundreds of sellers are trying to optimize their sales on the giant online platform. If your products are not priced competitively, customers will buy from the competition. To stay competitive, ... Read More »

Whoever said social media was losing steam was mistaken. In the business world, social media has never been more important than it is right now. Companies that have found a way to utilize social media have done so by harmonizing their brand so that it resonates with their consumers. Which is as what you can expect social media to continue ... Read More »

There is a particular set of criteria that define small business in the United States. The US government has rules for determining whether a business can considered a small business or not. To be eligible for subsidized small business loans, government packages and even contracting opportunities, you first have to understand what defines a small business. According to the Small ... Read More »

IRA recharacterization gives investors a chance to undo their IRA conversion, switching between Roth IRA and traditional IRA. Sometimes, investors need to reconsider their decision on traditional IRA or Roth IRA contributions. For example, after converting a traditional IRA to a Roth IRA, you may regret your decision. IRA recharacterization lets you reverse an IRA conversion as if it never ... Read More »

Statistically speaking, typically only half of business startups last more than five years, with the rest unable to make it more than two years. Creating a sustainable business is not an easy task, especially when dealing with competition, turning a substantial profit, and dealing with a floundering economy which are reasons why startups fail. However, the key to creating a ... Read More »

A marketing segment is an integral part of business marketing strategy that identifies target consumers. In order to focus on a particular set of consumers, a marketing segment defines who would be interested in purchasing your business’ products or services by doing some customer research. As we will see below, a marketing segment strategy has many advantages, gaining maximum customer ... Read More »

A pest control business for sale is quite high in demand. In an attractive market, many buyers are looking to invest in them. Fortunately, there are all sizes of pest control businesses available for sale. However, buying the right pest control business can be quite a challenge. First off, buying a pest control business for sale involves several steps. To ... Read More »