High-impact small giveaway items rule trade shows. As a marketing professional, you are aware of just how powerful small giveaways can be. With this in mind, imagine the effect they have on trade show attendees. Typically, trade shows are open only to related companies and the press. Therefore, all attendees are interested in what each business there offers. This means ... Read More »
Small business owners have plenty to worry about between sales, employees, vendors and competitors. However, finances are among their top concerns. It can be time consuming to track incoming and outgoing cash flow. Moreover, small business owners need to monitor their profits on a regular basis. With so much time and resources going towards the business and profitability, you can ... Read More »
The process of naming a brand can either set a business up for success or for failure. As a marketing professional, you understand that properly executing this process is crucial to startups. Typically, consumers see name brands before they see products. Imagine if you develop a poor brand name for a company with outstanding products. Due to their poor quality ... Read More »
Restaurant businesses are flourishing with the best online ordering systems for very simple reasons. As a restaurant owner, you serve hungry customers. Those hungry customers want their food immediately. Unfortunately, dining in at a restaurant does not alleviate hunger quickly. Furthermore, takeout phone orders often lead to complications. From making order errors to timing issues, restaurants struggle with phone orders. ... Read More »
Sending bulk emails is a lucrative, but risky way to market a company. If successful, a good click through rate can put a company’s marketing right in front of potential customers for almost no cost. If unsuccessful, the bulk email is labeled as spam and the potential customer never sees it. As the marketing director of an online company, having ... Read More »
Businesses need to be insured in order to guarantee protection. As a business owner seeking insurance, you want the best of the best. In order to find the best insurance option for your company, hire a business insurance broker. Unlike an agent, a business insurance broker does not work for an insurance company. Instead, they work for their clients. In ... Read More »
In the quest for optimal security, IT business professionals would walk a thousand miles to ensure that they do not expose their companies to any risks. Among the most effective strategies in achieving high-security levels is business network segmentation. Simply put, network segmentation is a strategy where IT professionals isolate the different networks in their companies and reduce the amount ... Read More »
Business professionals as well as entire companies utilize conference bridge services. The services have become popular for one main reason. That reason is that under certain circumstances, conference calls and third party call services are not enough. As a business professional, you may be familiar with the struggle. With a high number of callers, conference calls can become hectic. Conference ... Read More »
Do you want to build a successful business? If so, great customer service is a must. This is one of the biggest factors between receiving good business reviews and bad ones. After all, 84 percent of people trust online reviews as much as they do a recommendation from a friend. Since customer service is so important to your business, it’s ... Read More »
It can be challenging to inspire your workforce to feel motivated to come into the office prepared to work. However, there are some surefire tactics that employers can implement in order to boost the efficiency and skill level of their employees that can be replicated on a daily basis. These are the top ways to boost and accelerate employee productivity. ... Read More »
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