A rewards program can be a useful marketing tool for any retail company. By rewarding purchases, these programs help retain customers and encourage them to buy more. This is also cost effective for popular business companies. It costs, on average, a business 5 times more to acquire a new customer than it costs to retain an old one. As a ... Read More »
During the early days of the internet, it really felt like every business had its own unique website. Everywhere you went – even if it was to different competitors offering the same basic service – there was a strong sense of identity there, and a sense of who you were dealing with as both an individual and an entity. These ... Read More »
The biggest concern of a business owner is their competition. No matter what field you’re in, there is someone out there who could potentially take your customers. Businesses have to work hard to stay ahead of the competition, paying attention to what is going on in the market. Competitor analysis tools have been created, but for those who want to ... Read More »
Franchise financing can be difficult, but there are many funding options available for the potential franchiser. If you own a business and are looking for a way to expand your operations, franchising is a possible opportunity. There are several solutions for franchise funding. Read on to find the one that works best for your business. The Franchisor Company It may ... Read More »
No one can deny that a vehicle or an automobile is one of the most indispensable amenity/asset of an individual. In modern day of professionalism and mobility, one would not be able to survive in absence of this lucrative amenity. However, acquiring a vehicle would never be easy. Why? This is because it always demand immense spending of dollars. Yes, ... Read More »
One of the toughest management challenges for a small business is successful succession from one owner to another. It is so challenging that most small businesses don’t survive it. For the owner of a small business, it’s important to treat your succession as a process, not an event. It’s also important to plan for your succession early. A business succession ... Read More »
The success or failure of many small businesses is dependent on finding individuals likely to become customers, also known as “Generating Leads.” However, traditional lead generators have proven more and more ineffective as the marketing space becomes saturated and consumers grow more media savvy. For brand-new small business owners, this quest for lead generators is essential to grow your business. ... Read More »
Are you a micromanager? You’re not alone. Many entrepreneurs, perhaps most, struggle to delegate effectively. Micromanagement has all sorts of unintended consequences, such as poor resource utilization. When you micromanage, you’re “constantly putting out fires, rather than focusing on the larger tasks that only you can perform,” says the Forbes Coaches Council. Unlearning hands-on management habits is especially tough when ... Read More »
Intranet software has become an important tool for businesses large and small. These internal websites connect employees and digitize the operations management process. Some companies choose intranet to help simplify file storage and sharing. Other companies need it to build communication with traveling and remote employees at different serviced offices. Still others want to get more efficiency and engagement for ... Read More »
There are many good reasons to attend tradeshows and similar events, whether you’re in it to make your brand more visible or just to stay involved in the industry. In fact, they’re still one of the most effective ways to promote a B2B company. In most of those applications, your success rate is going to be dependent on your ability ... Read More »
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