The entrepreneurial world is a dark and murky world, right? You will probably receive orders for your product, deliver them but payments will be delayed. This leads to tying up of your core capital. It might create a chain reaction that cripples your operation. Alternatively, you may be faced with a need to buy new equipment or inventory to ramp ... Read More »
Restaurant marketing entails the utilization of promotional strategies for the purpose of bringing customers in to your business. The restaurant business is highly competitive, so it is important that these business owners take advantage of a variety of marketing opportunities like Chicago Gourmet. If you are a food establishment business owner, you may be interested in these top five restaurant ... Read More »
Even if you’ve been dreaming about owning a business your whole life, there are many obstacles that may have prevented you from doing so. For example, most people think that in order to invest in a certain business, they will need to know everything there is to know about their products or services to be an effective owner. The thing is, ... Read More »
When you think of employee benefits, it is very likely that health care and paid vacations come to mind. While these are popular benefits, they are not your only options. Employee benefits allow businesses to stay competitive in the hiring market. In addition to traditional offers, businesses should consider the other ways that they can give back to their employees ... Read More »
Local marketing is centered around promoting a local service or business. This means that the marketing campaign will focus on driving nearby customers to the physical store, restaurant or space. There are many ways that small business owners can utilize local marketing to help bring in new customers. If you are looking for ways to promote your local business, check ... Read More »
Mobile Supply Chain Management (mSCM) is quickly gaining recognition as a game changer for global supply chains. A quick glance at online ERP discussions indicates that most enterprises are still cautious about large scale mSCM adoption. Can mobile applications truly replace on premise solutions? Are mobile supply chains disruptive? While businesses are widely adopting mSCM, the results aren’t visible yet. ... Read More »
Human resource is an important aspect of every company. The human resource department is responsible for attracting new employees as well as retaining and facilitating growth in current employees. With new HR courses being created everyday, there is always more to learn in the field. If you are a HR professional looking to learn more about HR, whether online or ... Read More »
Today, businesses are increasingly looking for innovative ways of staying ahead of competition. One of the best strategies is by lowering their costs of operation and increasing efficiency. Technology plays an important role in enabling businesses to achieve their objectives. Mobile scheduling apps allow employees to plan for and evaluate multiple tasks within a short period of time. This goes ... Read More »
Experiential marketing is a promotional strategy that engages customers and invites them to participate in a brand experience. Many large organizations do this through extravagant events and giveaways. However, you do not have to be a billion dollar company to succeed in experiential marketing. If you are a marketing professional for a small business, take a look at our top ... Read More »
A central part of any up-to-date digital marketing strategy should concern search engine results. Search engine optimization is essentially the practice utilizing methods and techniques to increase rankings and thus, organic website traffic. For the majority of small business, available funds are limited, meaning marketing often takes a back seat. However, this is a big mistake, as marketing is essential ... Read More »
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