A customer experience strategy is a business plan that focuses on improving customer satisfaction with the services provided, as well as the overall company. In order to make this happen, businesses have to focus on catering to their specific consumer needs. If you are a business owner interested in developing a customer experience strategy, check out our step-by-step guide below. ... Read More »
Event management software is a type of program that allows users to track, analyze and store data that is relevant to the planning of a particular event. This software is often used to help organize conferences, trade exhibitions and even smaller corporate event ideas. Choosing the right event management software can play a large part in its success. If you ... Read More »
Do you regularly spend your evenings curled up on the sofa with a microwave dinner and a spreadsheet to work on? Perhaps you find yourself surreptitiously checking your work emails on your phone at family parties, on birthdays, or at Christmas? If so, you’re not alone. For many of us, the concept of work-life balance simply doesn’t exist anymore. We’ve ... Read More »
Selling a business is not an easy task—the process can be quite difficult and stressful, especially for smaller business owners who have never gone through the process of selling a business before. It’s why many business owners turn to professional business advisors for guidance. Business consultants are in increasingly higher demand due to the fact that they help guide owners ... Read More »
Completing a competitive analysis is an important part of running any business. Before you can set yourself apart with personal branding, you must first identify others in the market. There are two primary members of any competitive market: direct vs indirect competition. In order to help you understand the various forms of competition and more, we have compiled a competitive ... Read More »
A publicly traded company is one whose ownership is dispersed among the general public. The ownership takes place in the form of freely traded shares and stocks. Taking your business from a private organization to a public company is a big decision that requires much more than just a skilled marketing department. Before you dive in, it is important to ... Read More »
Working outdoors can be dangerous and comes with a very different set of risks and challenges compared to indoor work. Employers have very important responsibilities to ensure that their employees are as safe as possible and this often starts with making sure they are wearing the right personal protective equipment (PPE). This is equipment that will protect the user, or ... Read More »
Business discussions come in many forms. Unfortunately, some of them can be more difficult than others, like discussions on how to engage employees. Knowing how to handle a difficult business discussion is a skill that any manager should possess. Whether you have to address an employee’s poor performance, discuss budget cuts or work on conflict resolution among coworkers, you will ... Read More »
When planning a new project, many managers seek out new ways to relay their intended results with the team. Goals, outcomes, objectives and other key terms can often get muddled in the planning process, which leads to unclear planning and strategy. If you are a project manager, it is important that you understand these definitions so that you can more ... Read More »
There are words and phrases that gain acceptance in the business market while others… not so much. Business Intelligence, or BI, is one of those that has gained acceptance while others, such as knowledge management, have had mixed reactions. One of the key aspects of business intelligence is the management of knowledge and big data analysis. Companies produce mountains of ... Read More »
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