Category Archives: Marketing

Customer Research Methods That Work For The Modern Business Owner

With the current economy, all business owners and companies are looking for ways to improve their sales. The main way to increase your sales is by performing the proper customer research. To save your company time and money, you should outsource this responsibility to custom intercept. They will be able to handle all your customer research needs. Benefits of Customer ... Read More »

Using Eco Friendly Office Paper Can Make Your Workplace Go Green Now

Photo of a recycling waste paper basket on an office floor

Office environments, like most households, produce a lot of waste. From custom packaging and ink cartridges to discarded paper products, it doesn’t take long for even a small office to produce a lot of waste. That can spell disaster for the environment. Fortunately, there are things you can do to reduce the amount of waste your office produces, and it’s ... Read More »

Proper Customer Segmentation Helps Accurately Identify Customer Needs

identify-customers

Most companies are obsessed with how to get more customers. If you pick up the latest marketing manual, you will find the latest social media trends on how to find new customers online or attract new ones through viral promotion. However, sometimes it is not so much about finding new customers. It is about customer segmentation. More specifically, it is ... Read More »

Gifts For Business Travellers To Make Your Company Impossible To Forget

Hong Kong from the air

Business travelers are essentially experts at staying in hotels, meaning they know what they like. With a combination of amazing service, attention to detail and lovely facilities, a certain location can earn loyalty from these frequent flyers and guarantee business for years to come. To make sure people return for another stay, the brand must stick around in their minds. ... Read More »

The Best Direct Mail Marketing Strategies For Top Sales Leads Generation

E-mail marketing puzzle

If the opportunity to connect with potential customers one-on-one in a setting where they are relaxed and receptive sounds appealing, then how to increase direct mail marketing may be a tactic you’re keen to explore. This method of advertising allows you the opportunity to communicate directly with consumers who may or may not know you exist, and might never consider ... Read More »

Social Media Marketing Advice For Maximum Effective User Engagement

A Conversation

Social media sites are now among the most widely used online communication platforms by consumers and businesses worldwide. With their prominence, business marketers now see them as valuable avenues to help organizations and commercial establishments gain more attention and ultimately, reap more success. The well-renowned think tank L2 has recently conducted a study involving 247 top global brands. L2 analyzed ... Read More »

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