Category Archives: Marketing

Best Guerilla Marketing Campaigns Offer Low Cost Brand Recognition

The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »

Customer Analysis Best Practices To Better Understand Target Audience

Business owners should conduct a customer analysis during the business plan creation stage, but may also coordinate one when considering marketing techniques. In either case, it is vital that business owners fully understand their customer base in order to be successful. Here are some important steps to conduct a successful customer analysis. Define Your Customer Demographics is the key word ... Read More »

Low Cost Marketing Ideas For Small Businesses To Engage Customers

Small businesses lack the resources and global recognition that national chains or corporations have. That is why ad campaigns may simply be out of reach for some small business owners. Consequently, they need to make use of every available method to ensure that they maintain financial health. A good way of accomplishing this is utilizing effective marketing strategies. If you ... Read More »

Expert Site Optimization Tips To Meet Search Engine Ranking Criteria

Creating a presence on the internet is one of the most cost-efficient ways to market your small business. Simply, it requires knowledge on how to take advantage of search engine optimization, or SEO. If you are a small business owner interested in optimizing your company’s website for marketing purposes, here are a few tips to provide business help you along ... Read More »

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