There are several important pieces for musicians to place in their electronic press kits, or EPK. Well-developed press kits serve as a detailed record to provide producers, bookers, reporters, or bloggers all the information for their media coverage. There are a variety of formats your EPK can be placed in. Most commonly, press kits are shared within presentation or PDF ... Read More »
Social media campaigns present a versatile and cost-effective marketing strategy for businesses. Because of this, the majority of companies today use social media to reach their audience. Studies show that consumers are more receptive to messages when they are consumed through social media. This marketing strategy is thus an effective way to target your audience through trusted channels where they ... Read More »
Small companies often lack the man power necessary to roll out a successful marketing strategy. This is where a third party digital marketing agency comes in. These marketing companies work with small businesses to implement successful strategies that lead to growth. For small businesses, hiring a consulting agency is preferential to an in-house staff. These marketing companies offer skills and ... Read More »
Seemingly overnight, the world has turned upside down. More than 90% of Americans are now under stay at home orders. With all but essential businesses closed, most people are now telecommuting and working from home if they are lucky enough to remain employed. There’s nothing new about remote work. 5% of all workers have already telecommuted full-time. On top of ... Read More »
Branding experts are well versed in the specific techniques necessary to add value to your business. To do this, they implement brand strategy into their marketing campaigns. Branding experts are responsible for the visual and copy components of each marketing campaign. They also focus on the intangible aspects of marketing. This includes customer perception and company culture. They create concepts ... Read More »
A solid brand asset management strategy helps entrepreneurs meet marketing goals and grow their business. A company’s branded assets include marketing materials like logos, digital files, and templates. Branding information has the potential to be very lucrative. It benefits your company and increases advertising effectiveness. When organized correctly, brand data is a powerful asset. Brand asset management is the most ... Read More »
Raise your hand if you find it tiring to keep up with the daily changes in digital technology. Every day, every minute even, there seems to be a new and exciting feature being unveiled for the tech industry to marvel at. Feeling overwhelmed yet? Don’t worry, you’re not alone. According to a new survey, it’s estimated that 72 percent of ... Read More »
Business owners want to know how to find the perfect venue for their next event. After all, corporate events are an important part of business growth. They help build lasting relationships with both employees and clients. Whether it is a new product launch, a fundraiser or a celebration of your team’s achievement, there are many corporate event opportunities that could ... Read More »
Automated Facebook ads help small businesses meet their advertising goals. A well-developed marketing strategy is essential for any small business. Facebook ads allow you to take advantage of digital media and social platforms in order to strengthen your campaign results. Facebook’s automated ads feature will personalize ads that will adjust over time for improved quality. Small businesses can not allocate resources ... Read More »
As a business owner, you should know the essential role of your customers in your business. Whatever you sell in the market, your company will fail without them on your side. This is where the importance of customer engagement comes into play. And with the arrival of modern technology nowadays, you can easily and quickly connect with a lot of ... Read More »
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