Category Archives: Marketing

5 Key Digital Marketing KPIs Every Professional Should Track

Marketing professionals use digital marketing key performance indicators (KPIs) to determine how well their tactics are performing. As a marketing professional, you understand how difficult it can be to measure success rates without KPIs. Unfortunately, many marketers continue to obtain incomplete data even with KPIs because they fail to measure the right ones. When marketing teams focus on less relevant ... Read More »

6 Advertising Brochure Techniques To Effectively Market Your Business

Designing business advertisements is an important factor of marketing a company. As a business owner, it is important to focus on a specific goal for advertisements. If your audience has a clear understanding of your ad, they are more likely to give you their business. Here are six advertising brochure techniques to effectively market your business. Create A Clear Purpose ... Read More »

5 Best Retail Content Marketing Ideas To Drive Sales

Popular brands use the best retail content marketing ideas to increase their customer bases. They establish strategies based on what their customers want and how they want to find it. As a marketing professional working for a retail company, you need to implement these ideas in order to out-do your competitors. After all, consumers today rely on the internet to ... Read More »

7 Authority-Building Strategies For Your Corporate LinkedIn

Take a long look at your company’s LinkedIn page. Is it everything you know it can be? Or does it leave something to be desired? If your answer is the latter, don’t fret. You’re not alone. Plenty of corporate LinkedIn pages are mediocre or worse. Such profiles do not succeed in improving company branding. They fail to give businesses the ... Read More »

5 Tricks To Find Social Media Influencers To Market Your Brand Online

Social media marketing techniques are some of the most powerful marketing tools a business owner has at their disposal, especially when you create online sweepstakes. Consumers feel strong connections to influencers they follow on social media. Because of these personal relationships between influencers and their followers, influencer marketing is a particularly effective marketing strategy. If you are a business owner, ... Read More »

5 Digital Performance Marketing Channels Every Brand Needs

Companies in various industries use digital performance marketing to increase their ROI. They pay marketing agencies after a certain action is made. In the past, companies paid marketing agencies upfront. Agencies did not rely on the quality or success of the advertisements they generated. Companies simply hired digital agencies because they knew that they would improve their online presence. Today, ... Read More »

3 Key Marketing Principles That You Cannot Afford to Ignore

Businesses increase their sales significantly when they implement quality marketing strategies. They use marketing mix modeling tactics and other quality advertising techniques to drive sales. This is true for businesses in various industries. The ones that follow key marketing principles succeed in achieving their goals. As a business owner who wants to earn higher profits, you need to market your ... Read More »

5 Best Real Estate Marketing Tools To Get More Leads

Agents and brokerages alike value high-end real estate marketing tools. As a marketing professional, you need to learn what the best real estate marketing tools are. In doing so, you will increase your chances of getting hired by realtors and brokerages. If you can implement the best tools well, you can increase your profits and generate great results for your ... Read More »

5 Content Marketing Team Roles For A Winning Structure

Quality content marketing teams yield high ROIs. As a marketing professional looking to upgrade your content marketing tactics, you need to establish a content marketing team. You need more than just a content distribution network to achieve your digital marketing dreams. The most successful teams base their structures off of the most crucial roles and responsibilities. Many marketers believe that ... Read More »

5 Methods To Find New Customers And Retain Them Long-Term

Finding new customers is unquestionably significant to any business. As a business owner, you understand how difficult it can be to find new customers. It is the steady influx of new prospects that keep a business up and going. Unfortunately, not everyone has the benefit of an unlimited budget for marketing and sales. You may not have the funding to ... Read More »

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