Marketing teams thrive to create online flyer marketing campaigns that boost their ROI. Unfortunately, accomplishing this goal is not an easy feat. Consumers only pause their web browsing to read flyers that really speak to them. Therefore, marketing professionals need to make top-of-the-line flyers in order to get their brands noticed on the worldwide web. If you want to reach ... Read More »
Video streaming is a huge industry with over 500 hours of video content uploaded to platforms like YouTube each minute. Live video seems to be the next frontier, though live streaming struggled to gain popularity over the years. But with popular social media platforms launching their live streaming tools, live videos are steadily finding their way to consumer screens globally. Streaming live videos is an excellent way ... Read More »
Real estate companies constantly try to improve their social media pages. They purchase multiple kinds of real estate marketing software to boost their following and engagement rates. However, many realtors do not know how to properly use their software systems for social media purposes. Because potential home buyers browse social media platforms when looking for their dream homes, utilizing the ... Read More »
A company’s product launch success relies heavily on how well they do press releases. Therefore, business success lies on the shoulders of marketing professionals like yourself. After all, consumers will not purchase products if they do not even know that they exist. You need to not only inform your target audience of new products when they come out, but you ... Read More »
As an email marketer, you’re already aware of the immense potential of your email list. You work hard to use email branding techniques to boost your sales, but do not always achieve your marketing goals with them. When you follow the best practices, email marketing can generate more revenue than any other channel. However, not all marketers implement these practices in ... Read More »
Marketing automation vendors enable ecommerce businesses to advertise their products and/or services more efficiently. As a marketing professional looking to invest in automation software, you might be struggling. After all, with all of the options in today’s technologically advanced world, it can be difficult to determine which vendor is best. However, if you want to boost your ROI, you need ... Read More »
Marketing attribution is the name given to the analysis of marketing strategies in order to determine their direct contributions to sales or conversions. Attribution marketing tactics help to improve marketing efficacy for any business. These data science tasks help business owners make better marketing decisions based off what works best to increase revenue. If you are a business owner without ... Read More »
Google offers businesses a wide variety of tools to improve their online presences. While many businesses use the search engine’s feature for hangouts for business, many marketing teams are starting to use Google Reviews as well. After all, consumers typically read a company’s reviews before purchasing their products. It’s natural to want to know what other people think about something ... Read More »
Marketing teams benchmark to determine how successful their campaigns are by comparing their results to their competitors’ results. B2B marketing ROI benchmarks, therefore, play a major role in shaping campaigns. As a marketing professional, you can use benchmarking to improve your strategies and boost your profits. However, you need to know which metrics to pay attention to if you want ... Read More »
Businesses of all sizes implement geofence marketing tactics into their marketing strategies. As a marketing professional, you need to learn how to properly use such tactics if you want to beat out your biggest competitors. Geofencing entails targeting consumers within a virtual barrier. After establishing this barrier, you can reach out to consumers who enter it through text messages, emails and ... Read More »
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