Category Archives: Marketing

Exclusive Event Marketing Tactics To Drum Up Attendees Now

Event marketing is the strategic promotion of a business sponsored event. There are many ways in which businesses can go about event marketing. For example, social media, commercials, and email blasts can all be effective forms of event marketing used separately or in conjunction with one another. If you are a small business owner, creating a big marketing strategy can ... Read More »

Why On Hold Messages Are Useful In Any Small Or Medium Business

On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has ... Read More »

How To Come Up With Creative Advertising Ideas For Small Business

Small business owners are always trying to stay in the loop when it comes to the latest marketing trends, like inbound vs outbound tactics, to help them come up with creative advertising ideas for their organization. However, it can be difficult to do that with a small business budget and a business owner’s schedule. Thankfully, there are posts like this ... Read More »

How Revenue Share Marketing Works To Increase Business Profits

Revenue sharing is a fairly intricate business practice that many small business owners lack knowledge of. However, it has become required knowledge for any business owner who hopes to advertise on the internet or capitalize on email monetization. That is why the topic has become so widely discussed and researched as of late. If you are a small business owner ... Read More »

CFMP Financial Marketing Certification Guide For Marketing Professionals

If you are a marketing professional, you may have an interest in the relatively new field of financial marketing. Financial marketing is exactly what it sounds like, marketing for financial institutions, like a smart bank. However, you may not know how exactly to break into this particular marketing specialty field. Thankfully,  there is a marketing certification available to help you ... Read More »

5 Health Marketing Keys To Successful Public Campaign Awareness

Health marketing is a public health strategy that combines traditional marketing principles with a science-based approach in order to promote good health practices. In order for health marketing to be successful, it must contain an appropriate mixture of marketing and information. If you are a marketing professional who has worked in a list of major industries, you may be interested ... Read More »

How A Digital Strategy Will Produce Strong Marketing Benefits

A digital strategy, also known as a digital marketing strategy, is a plan that is used to optimize the business benefits of digital technologies for the purpose of promotion. If you are a marketing professional, you know the importance of having a proper strategy for your visual marketing and promotional efforts. Digital marketing is no different. When a business develops ... Read More »

How To Improve Your ROI With Generational Marketing Tactics

Market segmentation is the process of dividing a market into different consumer groups. This allows brands and businesses to target specific groups in advertising and marketing materials. Marketing professionals design different invitations online for each generation. Generational marketing is a popular form of market segmentation. Often, marketers will direct their attention to certain age groups. However, in order to do ... Read More »

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