Marketing teams use email to reach both existing and prospective customers. They learn how to email blast and use the strategy to the best of their ability. Unfortunately, marketing professionals like yourself do not always use the marketing method correctly. As a result, they find out that their emails are bouncing back. Before they know it, they realize that they ... Read More »
Customer reviews can make or break your business, but the most important platform for your business to shine is Google. How do Google reviews work and how can you get more for your company? Check out how to get Google reviews below. How Important Are Google Reviews? Of all the digital review platforms online today, none hold a candle to ... Read More »
A marketer’s worst nightmare is that their target audience deletes their newsletters without even reading them. Unfortunately, this is a common occurrence, especially for marketing professionals who do not know how to properly design a newsletter email. Marketing professionals like yourself need to implement the best design tactics in order to retain subscribers and achieve campaign goals. After all, consumers ... Read More »
No digital marketing plan is complete without an email marketing component. Email marketing is a fundamental part of building an online audience for any business. As a business owner, you probably recognize the importance of having a strong email marketing strategy. But, you may not know how to create marketing emails for small business on your own if you never ... Read More »
Marketing professionals use digital marketing key performance indicators (KPIs) to determine how well their tactics are performing. As a marketing professional, you understand how difficult it can be to measure success rates without KPIs. Unfortunately, many marketers continue to obtain incomplete data even with KPIs because they fail to measure the right ones. When marketing teams focus on less relevant ... Read More »
Designing business advertisements is an important factor of marketing a company. As a business owner, it is important to focus on a specific goal for advertisements. If your audience has a clear understanding of your ad, they are more likely to give you their business. Here are six advertising brochure techniques to effectively market your business. Create A Clear Purpose ... Read More »
Popular brands use the best retail content marketing ideas to increase their customer bases. They establish strategies based on what their customers want and how they want to find it. As a marketing professional working for a retail company, you need to implement these ideas in order to out-do your competitors. After all, consumers today rely on the internet to ... Read More »
Take a long look at your company’s LinkedIn page. Is it everything you know it can be? Or does it leave something to be desired? If your answer is the latter, don’t fret. You’re not alone. Plenty of corporate LinkedIn pages are mediocre or worse. Such profiles do not succeed in improving company branding. They fail to give businesses the ... Read More »
Social media marketing techniques are some of the most powerful marketing tools a business owner has at their disposal, especially when you create online sweepstakes. Consumers feel strong connections to influencers they follow on social media. Because of these personal relationships between influencers and their followers, influencer marketing is a particularly effective marketing strategy. If you are a business owner, ... Read More »
Companies in various industries use digital performance marketing to increase their ROI. They pay marketing agencies after a certain action is made. In the past, companies paid marketing agencies upfront. Agencies did not rely on the quality or success of the advertisements they generated. Companies simply hired digital agencies because they knew that they would improve their online presence. Today, ... Read More »
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