Category Archives: Marketing

How To Use Digital Marketing Strategies To Boost Your ROI

Starting a promotional products business can be a very smart investment, especially if you’re given full support by your franchisor. However, no business is going to be able to grow, much less stay afloat, without effective marketing. Marketing is necessary to spread awareness of your advertising products business. But instead of relying solely on traditional marketing tactics, like print ads ... Read More »

5 Small Business Hashtags Secrets To Improve Social Media Reach

Hashtags are words or phrases preceded by the pound symbol (#), which is used to identify specific categories and topics within the message. The rise of social media for business has lead large and small businesses to make use of these keywords to develop a discussion with consumers. Small business hashtags rarely make the trending pages of Facebook and Twitter ... Read More »

8 Strategies To Engage Readers With Incredibly Compelling Content

Creating compelling and engaging content on a daily basis is not as simple as it sounds. It requires constant brainstorming, research, creativity, great attention to detail and a pretty sizeable time commitment. Most businesses don’t have the luxury of time. It may seem tempting and more efficient to simply find content from other websites through software programs than to create ... Read More »

7 Real Time Marketing Tips To Engage An Audience With Relevant Trends

Real time marketing is a form of promotion that utilizes data that is reported instantaneously to make decisions using current, relevant trends and immediate feedback from customers. Traditional marketing tends to rely heavily on advanced planning and a strict schedule. Real time marketing, on the other hand, is dedicated to connecting customers with the product or service that they need ... Read More »

How To Protect Brand Reputation Online For A Favorable Business Image

For a business, reputation is of great significance. In fact, a positive brand reputation is considered to be the be-all and end-all. Businesses that have a strong reputation tend to get more referrals, lower customer acquisition costs and can charge premiums for their brand. This is why big businesses do everything they can to build and protect their brand. However, ... Read More »

Visual Marketing Best Practices To Engage Social Media Followers Easily

Visual marketing is a form of marketing that focuses on design elements and visuals within an advertisement or promotional piece, like email marketing materials and more. This form of marketing is especially useful for social media where images are shared significantly more often than text posts or articles. If you want to improve your social media engagement with visual marketing, ... Read More »

Employee Advocacy Programs Improve Social Media Brand Engagement

Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing ... Read More »

6 Reasons Neuromarketing Ads Influence Customers To Make Decisions

Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get ... Read More »

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