During the early days of the internet, it really felt like every business had its own unique website. Everywhere you went – even if it was to different competitors offering the same basic service – there was a strong sense of identity there, and a sense of who you were dealing with as both an individual and an entity. These ... Read More »
The success or failure of many small businesses is dependent on finding individuals likely to become customers, also known as “Generating Leads.” However, traditional lead generators have proven more and more ineffective as the marketing space becomes saturated and consumers grow more media savvy. For brand-new small business owners, this quest for lead generators is essential to grow your business. ... Read More »
Giveaway items, also called “swag,” remains one of the most impactful marketing practices a company can use. Give a potential a branded item they are about 85% likely to remember your company. Despite the marketing world’s focus on digital marketing to grow your business, giveaway items have only become more effective. The customer still wants to hold something in their hands. However, careful thought should be ... Read More »
There are many good reasons to attend tradeshows and similar events, whether you’re in it to make your brand more visible or just to stay involved in the industry. In fact, they’re still one of the most effective ways to promote a B2B company. In most of those applications, your success rate is going to be dependent on your ability ... Read More »
An essential part of marketing a company is distribution of press releases. These major announcements are common to every company and Industry. This is why it is increasingly difficult to get noticed in the crowded sea of information. Marketing executives are under increasing pressure to make sure their press releases stand out and offer some return of investment. However, this ... Read More »
Advertisements are a vital piece of your business’s marketing strategy. They can reach dozens, hundreds or even thousands of people if placed strategically. If you are doing proper customer segmentation, you can reach very targeted market. Not surprisingly, there are some places that are better than others for ad space. Below are some of the most powerful places to buy ad ... Read More »
Businesses have taken advantage of social media’s prominence in consumer’s lives and leveraged things like Snapchat and Instagram as marketing tools. Facebook is a great instrument for business marketing. It attracts a wide range of age groups, allows for pictures and text and is easy to navigate. Business marketing on Facebook can give your business the boost it needs to ... Read More »
It’s no secret that new businesses thrive on exposure and marketing, especially thanks to modern market data collection tools. As an entrepreneur trying to construct a startup, you need a logo to define your brand’s image. A strong logo will give your new businesses the distinction and credibility it needs to succeed. Below are major reasons a small logo will ... Read More »
Email marketing is one of those most inexpensive and effective marketing strategies if done properly. It is essential that an email marketer measure metrics to assess and develop a campaign strategy. Here are top metrics every email marketer needs to track to maximize marketing reach and increase revenue. Open Rate Open rate focuses on the most basic principle of email ... Read More »
Online press releases are a super useful tool to promote a business. But of course, there are still many marketing professionals that do not know exactly how to create a press release for an online medium. There are certain strategies that are best for creating an online press release. If you are a marketing professional just starting your career, you ... Read More »
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