Category Archives: Marketing

How To Use A Trademark Symbol To Protect Business Reputation

Trademark symbols are crucial to any business campaign. They are valuable company assets, identifying and distinguishing products or services from the competition. They also protect consumers and businesses from imitators and scams. On the other hand, however, they can offset the benefits of their intended purpose, as well. As we will see, trademark symbols can make or break any business’ ... Read More »

What Is Marketing Segmentation? Learn How To Group Customers

Market segmenting is a critical part of any marketing professional’s job. It allows businesses to categorize their customers into different segments based on price, products or other key attributes. There are many different strategies to creating a market segment, or properly segmenting a market. To help your company grow efficiently, it is up to a marketing manager like yourself to ... Read More »

Write Market Positioning Statement To Accelerate Growth

Whether you are starting your own business, planning to buy a franchise or trying build your company’s brand strength, brand positioning is key to company growth. It is a basic part of marketing and business that should not be overlooked. Without proper positioning, your business could stand to miss or lose valuable market share. So, what is positioning? How is ... Read More »

How Mailing Lists Can Maximize Your Marketing Outreach

The healthcare market is booming for businesses. If things end up changing in the healthcare market, as the industry has been predicting, many healthcare businesses could see a further increase in growth and sales. Growth Attracts Competition Of course, growth in any industry attracts a lot of competition. In response, small businesses and entrepreneurs are looking for physician mailing lists ... Read More »

9 Free Twitter Tools To Gain Maximum Brand Exposure

In terms of technology years, Twitter has been around for a long time. Twitter has become one of the best social media platforms to boost marketing exposure. Since it’s rapid growth and widespread user adoption, many tools have surface to help Twitter users. For almost any goal, there is a Twitter tool to accomplish it, including those of legitimate users ... Read More »

How Custom Box Manufacturers Help Business Build Brand Recognition

If you were asked to think of any of the most exciting businesses on the planet, you might suggest business travel industry, Hollywood entertainment or artificial intelligence. They all sound pretty cool and exciting. Well, that is because they are. Now, if we add to that list, you might be surprised to hear, box manufacturers. But, before you protest, please ... Read More »

How To Establish Brand Identity For Better Consumer Recognition

Company brand strength is very important for any small business entrepreneurial venture. If someone recognizes and trusts your company brand, they are much more likely to do business with you. Sounds simple, right? Unfortunately, building brand strength depends on your industry and your competitors. Your company’s brand strength is dependent¬†upon the brand strength of other companies competing in your industry, ... Read More »

7 Most Famous Characters Brought To Life By Business Marketing Campaigns

In business, there are all types of characters. There are investment bankers, know-it-all executives, celebrity entrepreneurs like Richard Branson and even, characters played on TV Shows in media. Today, however, we are not talking about any of these characters. We are not even talking about the character which you posses personally, what makes you who you are. Today, we would ... Read More »

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