Across areas of business operations, data plays a crucial role. However, data management and analysis is particularly important for marketing purposes. Marketing data analytics strategies provide crucial advantages to marketing departments and businesses as a whole. If you own a small business, tracking and analyzing marketing data is just as helpful to and important for your operations. Find out the ... Read More »
Too many business owners treat marketing as a luxury, and as something that they will only feel comfortable investing in once they reach a certain level of success. Unfortunately, what those business owners don’t realize is that they may never reach that level of success if they don’t invest in marketing efforts. Marketing isn’t just an important business function—it is ... Read More »
Business advertisements are effective. They get customers into your business. But, they can also be quite expensive. Business advertising does not come cheap, at least not when you consider the traditional business advertising strategies and channels used by larger corporations. Thankfully, small business advertising can be much more affordable and still produce the same results. If you are a small ... Read More »
Reputation marketing is becoming an ever more crucial component to effective marketing plans. In today’s internet age, your brand reputation matters more than ever. Consumers can easily and quickly look up online reviews about your company before making a purchase decision. That is why reputation management strategies are so crucial to protect your brand identity online. If you want to ... Read More »
In the technology age, it is essential for small businesses to utilize digital marketing. From social media to email marketing, companies thrive on being able to build a loyal customer base with a solid sample marketing plan. But with so much information out there, how can you stand out as a small business owner? Below, we have detailed how you ... Read More »
Webinars provide one of the best marketing tools available. Despite some debate about the topic, these marketing webinars have proven effective year after year. Marketing webinars make it easy to monetize a business owners unique skill sets to market their business. These are useful marketing strategies, even without perfect execution. But, business owners can make their webinars even more effective ... Read More »
Local advertising is one of the most crucial marketing tools small businesses have at their disposal. Many small business owners know this. But, that does not mean that they know how to optimize local advertising to create the most effective local ads for small business. Thankfully, there are marketing resources out there to help small business owners out in their ... Read More »
Goal setting is a key component to a successful business. Companies that set clearly defined goals and execute them have much more success than their competitors. This goal oriented philosophy can be applied to your social marketing efforts. Especially with the growth of social media websites, there is plenty of opportunity for marketing a brand. However, many companies leave plenty ... Read More »
Content marketing is one of the most rapidly growing areas of employment right now. Because of this, many marketing professionals are clamoring to prove their content marketing skills with online business certificate programs. There are many ways to do this, as there are a ton of different content marketing courses and certifications online. But as with any type of professional ... Read More »
Recent EU legislation is going to have a huge implications for all areas of business operations. The recent General Data Protection Regulation legislation from the European Union was created to replace the 1995 Data Protection Direction to provide consumers with better data protections. It will be especially impactful in regards to operations of business marketing departments. The new GDPR and ... Read More »
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