Category Archives: Marketing

Vital Email Subject Line Tips For Email Marketing That Engages Readers

Emails are a commonly used platform for business marketing, especially since the rise of email monetization practices. You can use service providers like MailChimp to send custom-designed newsletters to your business leads. You can also send them en masse, in hopes of getting the word out about your company. A problem can arise however, if your emails get routinely ignored. ... Read More »

Personal Branding Best Practices To Improve Recognition And Reputation

Many successful personages in the world all started by building a strong foundation for their personal brands. Renowned global influencers like Barack Obama, Mukesh Ambani, Lionel Messi and Mark Zuckerberg, all took their time to define, build, communicate and protect their personal brands. A leader in any field needs to create branding principles that are sustainable for the long term. ... Read More »

How Re-Targeting Works To Improve Conversion Rates And Awareness

Web analytics show that only 2% of shoppers make a purchase on their first visit to an e-commerce website. The other 98% window shop and rarely come back to buy. This is where re-targeting comes in. Re-targeting is an online marketing practice, developed and employed by masterminds, that involves embedding cookies in people’s browsers. This practice records which products browsers ... Read More »

Unexpected Robo Calling Advantages For Modern Day Business Owners

Robo calling is contacting potential customers using telephone calls with pre-recorded messages. Often used by political campaigns during election season, they are also popular among telemarketing companies used by all types of businesses from lawn care companies to pet groomers. Public opinion of robo calling is generally low because they are impersonal. There have also been scams and phishing attacks ... Read More »

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