Bulk texting is one of the most popular marketing tools used to reach mobile users. These types of marketing messaging services offer a unique, intimate way to communicate with consumers. That is why so many business owners, including small business owners, are starting to take advantage of these types of marketing communications strategies. If you want to start sending bulk ... Read More »
For small businesses, directory listings are a great marketing tool. They help get the word out about your business, and often for free. Of course, simply having your small business listed on a single business directory is not enough. There are actually some local SEO optimization strategies that you could be using to ensure the biggest benefits for your business. ... Read More »
Business success is determined by a number of factors. The most important of these is marketing and advertising strategies. If you are a business owner, you have surely seen the effects great advertising campaigns can have on your bottom line. Advertising online is a big portion of this as well. Now, most consumers are online a majority of their day. ... Read More »
Are you a business owner who simply cannot get out of survival mode? Do you want to spearhead a growing business? If so, it is absolutely critical for you to have a clear marketing business growth strategy. And, when we talk about marketing strategies, we simply don’t mean placing a few ads. You should understand that marketing is a process, ... Read More »
Influencer marketing is one of the newest types of marketing strategies to arise from modern digital technologies, like social media. Marketing influencers are not necessarily famous people. In fact, most often they are average consumers who have amassed a considerable social media following thanks to their self-promotion prowess and photography skills. Regardless of the fact that these social media influencers ... Read More »
Marketing mix modeling is used to determine the direct impact of particular marketing campaigns and strategies on a business’s sales. This data is useful. It allows business owners to more accurately predict how much should be spent on future marketing materials. Further, it also provides business owners with a more accurate representation of their ROI from marketing expenditures. If you ... Read More »
Marketing performance measures are necessary for all businesses, no matter their size or area of operations. The purpose of marketing is to spread the word about your business and its products. But in order to create successful marketing strategies that actually generate a buzz about your business, you need to be able to tell how existing marketing campaigns are performing. ... Read More »
Launching a product or service is a high-stakes time for all entrepreneurs. This is the only chance you have to give your product a real shot at success by generating a buzz about it online. Generating online buzz requires creating content to promote your product. When you are launching a new SaaS solution, getting your product to trend online is ... Read More »
Advertising a business is the best way to get new customers in the door. It also helps promote brand awareness, which is an excellent tool to establish a business that thrives for years to come. But for many small business owners, TV advertising seems just out of their budget and hence out of their reach. For those business owners, radio ... Read More »
Having a really smart marketing strategy in place is vital for business success. Unfortunately, most companies out there do not see the reality behind marketing. Everything starts with some clear misconceptions that hamper the ability to promote services and products in a successful way. All marketplaces are competitive so you do need to make sure marketing is done right. Below, ... Read More »
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