Category Archives: Marketing

Expert Site Optimization Tips To Meet Search Engine Ranking Criteria

Creating a presence on the internet is one of the most cost-efficient ways to market your small business. Simply, it requires knowledge on how to take advantage of search engine optimization, or SEO. If you are a small business owner interested in optimizing your company’s website for marketing purposes, here are a few tips to provide business help you along ... Read More »

Online Presence Management Tips To Improve Your Career Trajectory

Everyone has an online presence; it’s the way you’re perceived when someone sees your Facebook page or looks at your website or stock photos you may be in. Creating an online presence is easy, but maintaining a positive one is more challenging. In this post, business marketing professionals can discover how to preserve a strong, positive online presence. Google Yourself ... Read More »

Top Twitter For Business Strategies To Improve Social Media Presence

If your social media activity is confined to Facebook and an occasional tweet or you are still wondering “what is social networking?”, you are missing out. Twitter is a much more active community, with a younger demographic. If the thought of effectively communicating in a 140-character message seems odd, that’s OK. Follow these 5 tips to use Twitter more effectively. ... Read More »

5 SEO Secrets To Increase Organic Traffic To Your Website

When Google released the so-called ‘Panda’ update in February 2011, the event was heralded as signaling the end for high volume, low end link building practices. By targeting scraper sites and those featuring irrelevant, low quality back links, Google achieved their aim of redefining the search engine results pages (SERP’s) and banishing inappropriate sites from their midst. Even well-established websites ... Read More »

Top Advertising Campaigns Teach Business Marketers To Be Memorable

There have been many successful advertising campaigns implemented over the last decade. If you are looking to increase sales for your business, you may want to know what details make these campaigns successful so that you can utilize the same tactics for your business. Once you know the different between marketing vs advertising, there is a ton more that you ... Read More »

Create An E-Newsletter That Is Visually Appealing & Interesting To Read

Email newsletters are a time-tested way of sending clients and company employees news about the company. They may provide information on changes within the business, or advertise new products and ideas. This is one of the most effective web business ideas for customer outreach. The concern however, is whether or not the recipients will read these e-newsletters. Business owners should ... Read More »

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