Category Archives: Marketing

5 SEO Secrets To Increase Organic Traffic To Your Website

When Google released the so-called ‘Panda’ update in February 2011, the event was heralded as signaling the end for high volume, low end link building practices. By targeting scraper sites and those featuring irrelevant, low quality back links, Google achieved their aim of redefining the search engine results pages (SERP’s) and banishing inappropriate sites from their midst. Even well-established websites ... Read More »

Top Advertising Campaigns Teach Business Marketers To Be Memorable

There have been many successful advertising campaigns implemented over the last decade. If you are looking to increase sales for your business, you may want to know what details make these campaigns successful so that you can utilize the same tactics for your business. Once you know the different between marketing vs advertising, there is a ton more that you ... Read More »

Create An E-Newsletter That Is Visually Appealing & Interesting To Read

Email newsletters are a time-tested way of sending clients and company employees news about the company. They may provide information on changes within the business, or advertise new products and ideas. This is one of the most effective web business ideas for customer outreach. The concern however, is whether or not the recipients will read these e-newsletters. Business owners should ... Read More »

Develop A LinkedIn Strategy To Claim Your Brand Online

LinkedIn is the one of the most highly used business networking platforms online. In addition to Twitter, Facebook and other social networks, the website can be used for a variety of interactions. For marketing professionals, a LinkedIn strategy can be a great way to find new customers, especially those in business. In this post, we will cover what features and ... Read More »

6 Social Media Sharing Secrets To Improve Online Reach Easily

Marketing managers wear many different hats in their position. One of these includes being a social media manager. Social media marketing is the newest and most popular marketing tool out there. Everyone, from Fortune 500 companies to small business, uses social media sharing to market their products and services. As a marketing manager looking to stay abreast on current trends ... Read More »

What Are Facebook Advertising Costs For Small Business?

Many small business owners like yourself pay for advertising on popular social networking sites like Facebook. You may be thinking about taking out an ad yourself and have some questions you would like answered first. How much does Facebook advertising cost? Do ads on Facebook even work? This article will answer those questions for you so that you can decide ... Read More »

The Best Email Marketing Strategies Make Readers Feel Special

Anyone who has an email account probably receives hundreds of marketing emails a day. However you, the marketing professional, may want to look at these email marketing campaigns a little closer. They may provide valuable lessons that you can incorporate into your own practices to improve yourself and your work. What do the best email marketing campaigns all have in ... Read More »

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