Category Archives: Marketing

How To Establish Brand Identity For Better Consumer Recognition

Company brand strength is very important for any small business entrepreneurial venture. If someone recognizes and trusts your company brand, they are much more likely to do business with you. Sounds simple, right? Unfortunately, building brand strength depends on your industry and your competitors. Your company’s brand strength is dependent upon the brand strength of other companies competing in your industry, ... Read More »

7 Most Famous Characters Brought To Life By Business Marketing Campaigns

In business, there are all types of characters. There are investment bankers, know-it-all executives, celebrity entrepreneurs like Richard Branson and even, characters played on TV Shows in media. Today, however, we are not talking about any of these characters. We are not even talking about the character which you posses personally, what makes you who you are. Today, we would ... Read More »

Shocking Ad Campaigns Strategies That Get People Talking

Advertisements. When watching your favorite show, they’re the bane of your existence, making you wait just a few moments longer for that dramatic reveal (OMG! Who’s the father of Desiree’s baby? Not Joe Bob. Oh, please don’t let it be Joe Bob…). When watching one of those yawn-inducing Super Bowls—you know, the kind where your team’s losing by four touchdowns—the ... Read More »

How To Perform Customer Research Methods In A Modern Business

With the current economy, all business owners and companies are looking for ways to improve their sales. The main way to increase your sales is by performing the proper customer research. To save your company time and money, you should outsource this responsibility to custom intercept. They will be able to handle all your customer research needs. Identify Who Is ... Read More »

Reduce Office Paper Waste Now To Make Business Go Green

Office environments, like most households, produce a lot of waste. From custom packaging and ink cartridges to discarded paper products, it doesn’t take long for even a small office to produce a lot of waste. That can spell disaster for the environment. Fortunately, there are things you can do to reduce the amount of waste your office produces, and it’s ... Read More »

Customer Segmentation Attracts New Clients Through Viral Promotion

Most companies are obsessed with how to get more customers. If you pick up the latest marketing manual, you will find the latest social media trends on how to find new customers online or attract new ones through viral promotion. However, sometimes it is not so much about finding new customers. It is about customer segmentation. More specifically, it is ... Read More »

Promotional Gifts Business Travellers Love To Find In Hotel Rooms

Business travelers are essentially experts at staying in hotels, meaning they know what they like, even if they hate business travel itself. With a combination of amazing service, attention to detail and lovely facilities, a certain location can earn loyalty from these frequent flyers and guarantee business for years to come. To make sure people return for another stay, the ... Read More »

6 Expert Social Media Tips To Maximize Brand Exposure Online

If your business is not on at least three of the most popular social media platforms, your business is pretty much living in another era. When it comes down to it, social media can increase business and it can increase exposure. If you are in a niche industry, social media marketing may be the only way for your business to ... Read More »

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