Category Archives: Marketing

How Strategic Marketing Definition Amplifies Competitive Advantage

The definition of strategic marketing is a multi-phase process. To begin with, it establishes a business’ core market. Then it identifies the advantages that the business has over its competition. Afterwards, marketers allocate resources into specific areas to amplify those advantages. These are the basics for the strategic marketing definition. If you are a business owner interested in making use ... Read More »

Psychology Of Marketing Tactics To Influence Customer Behavior Easily

The best marketing strategies are those that understand customers’ needs and desires. Businesses that take the time to learn what makes customers tick do so by embracing the psychology of marketing. There are a number of psychological marketing tools that can be employed by business owners to attract customers. Here are the top 5 ways to use the psychology of ... Read More »

Top Local Search Marketing Services Companies For Small Business

SEO marketing companies offer ways to utilize the internet to market your business. They often make use of general search terms that can get people across the globe connected to your business. While this has a wide range of benefits, it might be more beneficial for small businesses to make use of local search marketing. Local search marketing focuses on ... Read More »

Best Guerilla Marketing Campaigns Offer Low Cost Brand Recognition

The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »

Customer Analysis Best Practices To Better Understand Target Audience

Business owners should conduct a customer analysis during the business plan creation stage, but may also coordinate one when considering marketing techniques. In either case, it is vital that business owners fully understand their customer base in order to be successful. Here are some important steps to conduct a successful customer analysis. Define Your Customer Demographics is the key word ... Read More »

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