Online sweepstakes are a highly effective viral marketing tool to generate leads and gain e-newsletter subscribers. But if they are not done right, it can wind up costing your business precious resources without providing any sort of tangible return. If you own a small business, you are going to want to know these marketing tips to help you pull off ... Read More »
There is something about receiving a handwritten note that is just special. Receiving a handwritten note is always a pleasant surprise. When you think of it like that, it is shocking that more business owners do not leverage the written medium to benefit their operations. But surprisingly, many business owners do not consider the advantages handwritten notes can offer their ... Read More »
Agile development has been in use for quite a number of years. Agile marketing, on the other hand, is a relatively new practice. Agile marketing practices are based on the original Agile Manifesto. But, agile marketers have added their own principles that are specific to agile marketing management in particular. If you want to become an agile marketer, you need ... Read More »
As you shape your marketing strategies and try to figure out the best ways to market your business, make sure you’re thinking more about building relationship development than immediate sales. A company which sells well today then faces a flood of negative word-of-mouth and returns won’t last long. Here are a few key points to building customer loyalty and positive ... Read More »
Native marketing is a strategy that involves using paid media advertising online that matches the design of the platform on which it is appearing. Native ads are comprised of paid content that is non-disruptive for viewers. Some examples of this include Instagram ads, in-newsfeed Facebook ads, Twitter sponsored tweets and similar. Find out the best native marketing tips and tricks ... Read More »
When you want to introduce your business, you have to think hard about the kind of products you are bringing into the market. After all, it is the product that’s going to sell and help you create your brand. When it comes to a service company, you will have to render better service than your competitors. Learn about the details ... Read More »
Marketing attribution data is a key component for developing and deploying successful digital marketing campaigns. However, it can be difficult to track marketing attribution if you do not have the right automation technology in place. Thankfully, there are a ton of marketing attribution software solutions that are available to businesses of all sizes if you want to improve your business ... Read More »
Marketing is all about building and maintaining relationships. That is why customer relationship management is such a crucial component of marketing success. Managing customer relationships can be difficult, especially for a business owner with no marketing background. But, if you know the CRM marketing best practices with a proven track record of driving results, you can easily navigate the tasks. ... Read More »
Building a website is only the first step to take when starting an eCommerce business. Sure, it’s incredibly important to have a quality site up and running with your products for sale, but it’s basically useless if no customers are visiting the site on a consistent basis. To achieve lasting success in this industry, you’ll need to get up to ... Read More »
Every small business has a brand identity. Some brands are carefully crafted while others just have a simple logo. As a business owner, you should invest in marketing materials that can communicate your business’ brand. In fact, marketing a business is a key part of MBA online requirements. When directed properly, marketing materials can be anything in product, print or ... Read More »
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