When it comes to ecommerce, there is certainly no lack of competition. This is especially true when you open a store on a popular ecommerce platform like Amazon. Amazon sellers have the hardest time getting their products noticed on the highly competitive platform. But, there are ways that you can give your products better odds at getting noticed by online ... Read More »
Category Archives: Marketing
Yes, Newspaper Advertisement Placements Still Work And Here’s Why
Does newspaper advertising still work? Considering the digital age we live and work in, printed paper news might seem a little old school. Contrary to this notion, newspaper advertisement placements are highly effective. Marketing professionals should be using newspapers and print media to increase their advertising ROI. In this post, we’ll cover why newspaper advertisement placements are working alongside other ... Read More »
Why Even Small Businesses Need Event Marketing For Leads
The size of people’s businesses sometimes scares them into believing that there is nothing they can do to increase sales and broaden the customer base. To the contrary, there is a lot that even the smallest business can do to get a bump in attention. One of the things that a small business can do is host an event. Of ... Read More »
Attending Technology For Marketing Conference Can Further Your Career
Technology for Marketing is not just the only free marketing technology conference in the United Kingdom, it is also the best. This event is one of the top marketing conferences in the world. For marketing professionals, it can difficult to keep up with all the latest martech trends and developments. They are always rapidly changing. But, things like viral marketing ... Read More »
Must Have CRM Software Features For Marketing Process Automation
Client management software, commonly referred to as customer relationship management software, can greatly benefit any business’s marketing department. But of course, there are some CRM products that are better than others. If you are shopping for CRM solutions for your organization, make sure whatever product you opt for includes these five must-have features. Contact Management Every CRM software should have ... Read More »
Online Food Business Marketing Strategies To Get Foodies Talking
The next wave of ecommerce beginning to gain momentum is the online food business. The competition in this field is growing rapidly, which makes it hard for the owners of these businesses to identify ways to stand out. Thankfully, you can help differentiate your food business and generate brand awareness for your company using some key marketing techniques. If you ... Read More »
5 Approaches For Measuring Brand Value To Benchmark Marketing Goals
Brand development is one of the fundamental marketing concepts. It is something all marketing professionals like you will have to tackle in their career. However, in order to develop a brand, you need to have a baseline first. How can you improve brand awareness if you are not even sure what your brand value is to begin with? There are ... Read More »
5 Architecture Marketing Ideas To Generate Brand Awareness Efficiently
Architects are good at many things. But oftentimes, marketing is just not one of those things. Thankfully, there are still many thriving architecture businesses that can help other startup architecture firms learn a lesson or two. There is no need to start studying up on the psychology of marketing tactics. If you are an architect who owns there own firm, ... Read More »
Blog vs Online Store: How Your Platform Can Affect Marketing Awareness
Some people believe that they should create a blog if they have something to say and a website if they have something to sell. But that’s not the case, because the two functionalities overlap. An owned blog, or a guest post on a third-party site, is a great way to build awareness of a product or service that’s available elsewhere. ... Read More »
Unique Business Gifts To Keep Your Company Brand In Clients’ Minds
The holidays are always a time of worry for everyone but children. For business owners, the holidays bring added stress beyond just worrying about what to get family and friends. You also need to consider what business gifts to get clients and partners. It is especially difficult if you want to find unique corporate gifts to help your business stick ... Read More »