If are trying to generate traffic for a business website, there are many ways you could go about it. However, many of these traffic generation strategies cost money. A majority of small business owners simply do not have money in the budget to dedicate solely to generating traffic for their website. Thankfully, there are other ways that you can generate ... Read More »
A brand identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. A brand identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position ... Read More »
Brand influencers are your marketing department’s new secret weapon. They do more for your business than a trade show event ever could. These social media influencers can help bring your marketing campaigns to a wider audience that may have previously been unreachable by other advertisements. Find out how hiring a brand influencer can leave a lasting, positive impact on your ... Read More »
If you own a CNC machining business, there is no doubt you are already well aware that most marketing strategies and tips are not effective tools to help you grow your business in particular. Not many individual consumers need the kind of services a machine shop can provide, as is the case with tradesman software and other niche products and ... Read More »
Generating leads has never been easier since the advent of social networks. Twitter, in particular, is an excellent social media platform for generating leads for business. However, you have know how to use it effectively, especially since Twitter lead generation cards are no longer supported. Find out strategies to generate leads on Twitter and take your professional sales career to ... Read More »
If you own a business in the hospitality industry, marketing may sometimes fall by the wayside. After all, hospitality businesses are always in high-demand if you are fortunate enough to be in a premium location. However, many businesses in hospitality fail because they do not make effective use of advertising and marketing. You do not want your business to fall ... Read More »
You are probably a new business owner or entrepreneur trying to revive a blog you have abandoned earlier, there are 10 major types of blogs you may want to consider depending on your preference. The question of which blog type to choose is beyond just choosing the right topic. You need to know how to make money from a blog. ... Read More »
Omnichannel marketing is just starting to take off in the industry. That has left many mid-level marketing professionals scrambling to figure out what it is. Then once you found out, you immediately began to wonder about how to incorporate omni-channel marketing tactics into your existing marketing strategies. Thankfully, there are some useful omnichannel marketing tips you can learn to make ... Read More »
Marketing a small business can be tough. With little-to-no marketing budget for TV ads or online advertisements, getting the word out is exponentially more challenging. Unfortunately, many small business owners are under the wrongful assumption that print marketing materials are ineffective in today’s technology-obsessed society. However, this is simply untrue. Print marketing materials are especially useful tools for small business ... Read More »
Cross channel marketing is a highly effective marketing strategy, but only if you know how to do it. Unfortunately, many business owners do not know the first thing about what cross channel marketing is, let alone how to create an effective cross channel marketing strategy. Thankfully, this post is here to help. Use these tips and tricks to develop an ... Read More »
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