Social media management is one of the most important tasks a marketing professional takes on in today’s digital age. It may even be more impactful than site optimization. Content curation is a huge part of that, and knowing how to curate content effectively is a learned skill. But, trying to start curating content can be difficult and time consuming if ... Read More »
Predictive marketing can be an incredibly powerful tool when used effectively. However, many marketers are not even familiar with predictive marketing strategies and how to implement them. If you are one of those marketing professionals who may need a little bit of help catching on to this new marketing trend, you have come to the right place. What is predictive ... Read More »
Digital marketing is just as vital for brick and mortar stores as it is for online businesses. I’ve gathered out top tips to ensure that your franchise flourishes. Through a combination of unpaid and paid PPC management efforts, you can significantly increase your franchise location’s position in search and gain the traffic that can help you gain success. 1. Cultivate ... Read More »
It doesn’t matter if you are working as a sole trader or running an organization that has a 50-strong team behind it – continuous improvement is a vital component for surviving and thriving in the business realm. During your general day to day marketing operations, it can be hard to dedicate the time looking at ways to develop your company ... Read More »
Learning to actively manage the relationship you have with your customers is one of the most important things you’ll do for your business, which is why Salesforce offers a comprehensive program to handle CRM. CRM is customer relationship management, and it’s the single most important thing your business will use. It’s a platform that allows you to actively manage and ... Read More »
If you own a rent-to-own store, you know that these establishments have been receiving a lot of flack in the media lately. This certainly is not a good thing for you or your business, and unfortunately, the guerilla marketing definition may not be the right way to help solve the problem. Thankfully, there are some useful marketing techniques that can ... Read More »
Small business owners of today are expected to be experts at a million and one different specialties. However, sometimes there are some tasks better left to the professionals. That is why hiring a PPC management company may be in your best interests. PPC management companies offer small business a ton of advantages when it comes to digital advertising. Find out ... Read More »
Naming your first product is an exciting time. But, it can also be an overwhelming time. The pressure to get your product name exactly right is ever looming. With so many different factors to consider, how can you be sure you are picking the right one? If you are worried about naming your product, take a second to read this ... Read More »
As someone that has helped small businesses find their way around online marketing for the past few years, it’s always the ones that employ traditional marketing that draws my interest. Not because I have a preference toward online marketing. No, it’s because it blows me away to see how effective these small campaigns and strategies can be in terms of ... Read More »
How do you create a successful business? While there are many functions to any organization —Administration, Production, R&D, Purchasing, Marketing (including the sales function), Human Resource Management, Accounting and Finance–marketing is the linchpin that makes everything work. This is because you can do everything right in all the various departments of a business, but if you get the marketing wrong, ... Read More »
Business First Family Business, Accounting, Finance, Investing, Marketing And Management