For a business, reputation is of great significance. In fact, a positive brand reputation is considered to be the be-all and end-all. Businesses that have a strong reputation tend to get more referrals, lower customer acquisition costs and can charge premiums for their brand. This is why big businesses do everything they can to build and protect their brand. However, ... Read More »
Email monetization is the practice of generating revenue through collected email addresses. Many bloggers use their email lists as a source of revenue, as well as a way to keep their subscribers up to date on their latest posts. It is a great way for bloggers to earn financial support without having to redesign website and place unsightly advertisements on ... Read More »
Visual marketing is a form of marketing that focuses on design elements and visuals within an advertisement or promotional piece, like email marketing materials and more. This form of marketing is especially useful for social media where images are shared significantly more often than text posts or articles. If you want to improve your social media engagement with visual marketing, ... Read More »
Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing ... Read More »
Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get ... Read More »
Digital marketing is the process of marketing goods and services using digital channels to reach customers. Small businesses face a variety of challenges that larger corporations do not, particularly when it comes to marketing. Budget limitations can prevent small businesses from creating the advertising and marketing campaigns they truly want. This is why digital marketing is so important for added ... Read More »
Although the holidays have ended, it is never too early to get a jump start on next year’s holiday marketing. Planning ahead is just one of the many holiday marketing tips we have for you. If you are a business owner, you know the rush that holidays bring. Rather than get caught off guard by the holiday season, it is ... Read More »
Tired of the deadlines, excessive work pressure and office politics? Well time to quit your monotonous job! Spare yourself the trouble of commuting to work every day, work from home instead. That said and done, working from home is not all rainbows and sunshine. The personal and professional commitments merge at home can really complicate things. And while the virtual ... Read More »
A blog is a great way to generate more leads and sales for your business. However, it is important to learn the basics of starting a blog before you progress towards monetizing it. In order to receive a significant boost in traffic, it is important to optimize all the channels of referral traffic along with the regular channels of organic ... Read More »
Marketing goals are general statements about the future direction you would like to take your business in. These are often supported by marketing objectives, which help to specify what you would like to achieve and how you plan to do so. Marketing goals and objectives can help to shape your entire strategy, which is why it is so important to ... Read More »
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