Projection mapping is the use of every day video projectors, but instead of being set against a flat screen, the light is mapped out onto any surface to help create a two or three-dimensional display. These displays can often be interactive and they serve a variety of purposes. From theater and concerts to retail and general computing, projection mapping is ... Read More »
Category Archives: Marketing
Marketing Automation Solutions Take Brand Outreach To The Next Level
Marketing automation tools are a necessity to stay upfront with your competitors. It helps to improve ROI of marketing campaigns. You can establish two-way communication with existing customers as well as promote services to new business prospects. These tools allow you to send unlimited emails, sync your contacts on a single platform and convey personalized messages based on the customer action. ... Read More »
Why Marketing Is Important For Brand Recognition And Business Profits
If you consider enrolling in the online bachelor of science in marketing program at Arizona State University it’s only natural to think about the industry you want to work in, and ask questions about it. If you’ve been eying a career in marketing you may be interested to learn just how vital it is to a business. It will most ... Read More »
Unique Instagram Marketing Strategies To Build A Diverse Customer Base
Businesses in this day and age need to think outside of the box, when trying to come up with new marketing strategies. Unfortunately, almost every marketing tactic has already been done at some point in the past. Nonetheless, some of the most common marketing techniques can prove to be enormously beneficial for all businesses, regardless of size or niche. This ... Read More »
Business Facebook Management Tips To Increase Follower Engagement
Facebook is a popular social media site that provides excellent marketing tools for businesses. Between business Facebook pages, event calendars and specialized groups, Facebook is a great way to connect with your audience. Social platforms are also excellent places for millenial media sharing, if that is your particular audience. However, it is not enough to simply have a profile. Instead, ... Read More »
Inbound VS. Outbound Marketing Strategies: Which Is Best For Business?
Inbound and outbound are two different methods of marketing that are often compared and debated, almost as much as segmentation analysis is. Both have their pros and cons. Often, the bet way to reach your target market is to use a mixture of the two. However, sometimes it may be smart to focus on one specific method. Your decision of ... Read More »
How To Setup An Instagram Business Profile For Social Media Marketing
Instagram is a popular social media app that allows users to post videos and photos for their friends to see. Instagram’s business feature is relatively new but it can still be an excellent tool for marketing and advertising purposes. Building a following for your brand on Instagram can keep consumers engaged. It can also help you determine what works for ... Read More »
Guerilla Marketing Strategies To Use With A Small Business Budget
Guerilla marketing is a term that describes advertising through the use of low-cost, unconventional marketing tactics to yield maximum results. Guerilla marketing relies heavily on high energy and imagination. The goal of this advertising strategy is to make a memorable impact on your audience. For small businesses or start-ups, this type of campaign can be extremely useful because its focus ... Read More »
How To Download Get Response Marketing Software For Engaging Emails
Get Response is an email marketing tool designed to help marketing professionals organize and reach out to a list of key clients in an effective way. This can be a beneficial program to have for anyone interested in making engaging landing pages and compelling emails that will grab the attention of their audience. Get Response is especially useful because it ... Read More »
Open For Business: Creative Grand Opening Ideas To Gain Customers
When you envision the grand opening of a business, you probably picture a ribbon cutting ceremony or a celebratory “first dollar” earned being taped near the register. However, there are plenty of other creative ways to celebrate a new business. Most importantly, there are ways to get potential consumers involved in the celebration. If you are helping to open a ... Read More »