Category Archives: Marketing

8 Must Have PR Tools To Get Better Media Coverage Now

Modern public relations tools play a crucial role in building and maintaining the public image of your business. By using these tools, business owners can monitor the progress of their public relation campaigns. Moreover, innovative PR tools enable them to track online target audience engagement, shares and traffic. Of course, obtaining such data is useful to develop increasingly better public ... Read More »

How Warby Parker Marketing Made Socially Conscious Business Cool

Founded with the aim of offering stylish eye-wear at low prices, Warby Parker Facebook has taken social media marketing and branding to a new heights. Their marketing strategies have helped them stay a step ahead of competitors. As a result, within just five years of its inception, the company has become a familiar name among internet savvy modern buyers. What’s ... Read More »

How Affiliate Marketing Saves Room In The Budget For More Performance Based Strategies

Website owners and bloggers are always looking for new ways to monetize their sites. Adding advertising is one of the most common, and potentially lucrative, ways for sites to generate revenue, but there’s often confusion about the best internet marketing strategies. While you can always develop a rate card and solicit advertising from specific companies yourself, that’s often a time ... Read More »

8 Marketing Planning Secrets To Attract Target Audience Attention

business market planning

Solid market planning is essential to succeed in a competitive marketplace. Similar to planning a negotiation, it can make all the difference in your bottom-line. Generally, at the beginning of each year, marketers develop a marketing plan specifying their goals. Of course, creating a market plan gives your marketing endeavors a clear direction. It includes strategies you will be using ... Read More »

Must Know Marketing VS Advertising Differences For Better Branding

The difference between marketing vs advertising has always been a topic of debate. Even seasoned marketers have failed to offer a clear conclusion about the understanding between marketing vs advertising. To put it simply, advertising is an important part of marketing. For the most part, advertising efforts are part of a company’s marketing campaign. However, all marketing efforts are not ... Read More »

8 Healthcare Business Marketing Ideas For Your Practice

Every healthcare business utilizes marketing tactics to attract more patients, this is not exciting small business news. Due to the intense competition in the healthcare industry, every healthcare business requires a continuous inflow of patients. In order to attract new patients and retain the existing ones, a set of effective marketing strategies should be implemented. Moreover, the marketing efforts should ... Read More »

Top Online Marketing Certifications To Command Higher Salary Right Away

Marketing certifications are a great way to keep yourself up to date with the newest marketing trends and techniques. Similar to online accounting courses, the offer the flexibility of getting qualifications from home. Marketing is a rewarding field because of the jobs are high paying and bright opportunities in the future. Those who want to work as marketing professionals usually ... Read More »

How Mobile App Development Best Practices Boost ROI

Building a mobile app can prove to be a profitable business strategy in the present market scenario.  A customized business app not only keeps you connected with the target audience, but it also procures valuable marketing data your business can utilize. Building a mobile app makes business information available at the fingertips of prospective buyers. This well organized and curated ... Read More »

8 Marketing Research Methods To Transform Your Campaigns

Online marketing research has become a staple for modern businesses. It helps them analyze the needs of target audiences. Before launching new products or services, thorough online marketing research and customer research is a must. It reveals latest market trends, contributing to effective marketing strategies. To carry out research, marketers can use various online marketing tools like customer feedback forms, ... Read More »

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