If you are a small business owner, you are expected to be an expert on all aspects of business, including marketing. So when something comes up that you do not understand or have not encountered before, you immediately do a quick search to find out more about it. If you are a small business owner looking to understand the guerilla ... Read More »
Creating online newsletters may be old hat for a marketing professional, but for a business owner like you, the task may be a daunting one. However, with the proper research and planning, you will be able to create perfect online newsletters just like the pros, as long as you know your customer segment. If you are interested in learning how ... Read More »
Surveys are one of the most frequently used methods of garnering information for customer research and to improve future marketing practices. If you are a marketing professional, you have probably created a marketing survey before. However, in order to create the most effective marketing survey possible, you may wish to take a closer look at this post. These tips will ... Read More »
Click through rate is a ratio that involves the total number of users who have viewed an advertisement versus the total number of uses who clicked on that particular advertisement. As a business owner, this concept may seem trivial if you do not have online marketing certifications. However, click through rate, or CTR, can indicate a broader picture of whether ... Read More »
Understanding product life cycles is vital to effective marketing and successful business. Product life cycles are like stockcharts for marketing. If you own your own small business, you may only be just hearing of this concept now. Do not worry, you are not far behind. This post will provide you with a comprehensive guide to the stages of product life ... Read More »
If you own a small business that is just getting off the ground, surely your primary concern is generating leads. Telemarketing companies can help your business do that. While telemarketing may seem like a practice of the past, it is still a viable method when used properly. In order to effectively utilize this practice, you must use the best companies ... Read More »
The Yahoo business directory used to be a very simple-to-use program that was very beneficial for small business owners. Now however, it is unfortunately not as simple as it once was. Recently, the Yahoo business directory was sold to another company called Yext. Managing old entries and creating new ones are now a completely different process. It is a bit ... Read More »
If you are a marketing professional, you are always looking for the newest tips and tricks to make sure you are doing the best work you possibly can. You may now be in search of some brochure layout ideas for your latest employee advocacy marketing campaign. This post will provide you with the brochure layout ideas and tips to help ... Read More »
If you are a fresh faced college graduate just looking to get started in the marketing industry, there are some things that you should learn. One of them is 4P marketing. Having knowledge of these industry practices will make you stand out above the job-seeking competition. 4P marketing is defined with the words listed below – product, place, price and ... Read More »
Emails are a commonly used platform for business marketing, especially since the rise of email monetization practices. You can use service providers like MailChimp to send custom-designed newsletters to your business leads. You can also send them en masse, in hopes of getting the word out about your company. A problem can arise however, if your emails get routinely ignored. ... Read More »
Business First Family Business, Accounting, Finance, Investing, Marketing And Management