Many successful personages in the world all started by building a strong foundation for their personal brands. Renowned global influencers like Barack Obama, Mukesh Ambani, Lionel Messi and Mark Zuckerberg, all took their time to define, build, communicate and protect their personal brands. A leader in any field needs to create branding principles that are sustainable for the long term. ... Read More »
Category Archives: Marketing
How Re-Targeting Works To Improve Conversion Rates And Awareness
Web analytics show that only 2% of shoppers make a purchase on their first visit to an e-commerce website. The other 98% window shop and rarely come back to buy. This is where re-targeting comes in. Re-targeting is an online marketing practice, developed and employed by masterminds, that involves embedding cookies in people’s browsers. This practice records which products browsers ... Read More »
Identifying Features And Benefits Properly For More Effective Marketing
“Features” and “benefits” are key terms in marketing. Some business owners confuse the two as being one and the same. Others focus on one without giving enough attention to the other. Effective marketing makes use of both terms in conjunction. If you are a business owner in the midst of a marketing campaign, you need to understand how to distinguish ... Read More »
Unexpected Robo Calling Advantages For Modern Day Business Owners
Robo calling is contacting potential customers using telephone calls with pre-recorded messages. Often used by political campaigns during election season, they are also popular among telemarketing companies used by all types of businesses from lawn care companies to pet groomers. Public opinion of robo calling is generally low because they are impersonal. There have also been scams and phishing attacks ... Read More »
Marketing And Branding Differences To Help Owners Learn Best Practices
There is much confusion about the exact definitions of marketing and branding. Most consumers seem to confuse the two. This makes it difficult for businesses to distinguish them as different concepts when it comes to benchmark hospitality and other concepts. As a business owner, you need understand the differences between marketing and branding in order to utilize them more effectively. ... Read More »
Top Social Media Sites To Increase Small Business Brand Awareness
Studies show that internet users spend a majority of their free time on the internet. This makes it an ideal tool for business marketing. Internet advertising is guaranteed a wide audience and typically free to use. There are various ways you can use social media and these social media tips to your advantage. You can create pages for your business ... Read More »
Small Business Advertising Ideas For Budget Conscious Business Owners
Small businesses require plenty of advertising in order to compete with big chains and corporations. Unfortunately, a lot of small businesses lack the resources necessary to run costly ad campaigns. If you are budget-conscious business owner in need of marketing strategies for your business, consider using one of the many cost-free advertising methods, including social media tips, in this post. ... Read More »
How Internet Advertising Company Services Improve Brand Development
Having a great product or service is far from the only secret to a successful business. You must market your company in a way that reaches customers, and making the decision to hire SEO services is no longer enough. Consider hiring an internet advertising company to strengthen your digital presence and reach new clients. This post details the top five ... Read More »
Best Contact Manager Apps To Organize Business Connections
Contact management software is essential if you are a business owner. It allows you to organize your business contacts and access them more efficiently than you did in the days where unique business cards were actually used. This is usually included as a feature in CRM software, which in addition offers a host of other features that are beneficial to ... Read More »
Low-Cost Internet Marketing Strategies For Small Business Advertising
Small businesses boast better customer service and fairer pricing than their larger competitors. However, they often lag behind big corporations in terms of name recognition. These businesses lack the resources necessary to run big marketing campaigns. In situations like this, small businesses can turn to the internet for assistance. Online marketing tools are cost-effective and easy to use. If you ... Read More »