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Conducting market research is the first step towards successful marketing, whether you plan to use generational marketing strategies or guerilla marketing practices. Through techniques like surveying, you can obtain information about your customers’ needs. You can gain valuable information about competitors, as well. There are several different market research methods. If you are a business owner, you are probably interested ... Read More »

When you’re starting a new business it’s going to take a commitment like never before. When we’re growing up, we’re taught so much in school, but there’s so much missing. Our real-world education seems to be lacking. How do I do taxes, how do I buy a property, and how can I start my own business? What if I don’t ... Read More »

At the end of every year, various business websites gather up what they consider to be the best ad campaigns of that year. They do this in an effort to analyze what made them special. In doing so, they can provide readers with tips on how to better market their own products. As a marketing manager, you should be looking ... Read More »

All businesses should budget for advertising. Many small business owners make the mistake of using whatever funds are left over to advertise. Instead, create a monthly budget for advertising and find inexpensive ways to reach your target customers and find new electrical leads. Here are five of the best cost effective methods of advertising for small business. Buy A Sandwich ... Read More »

The definition of strategic marketing is a multi-phase process. To begin with, it establishes a business’ core market. Then it identifies the advantages that the business has over its competition. Afterwards, marketers allocate resources into specific areas to amplify those advantages. These are the basics for the strategic marketing definition. If you are a business owner interested in making use ... Read More »

Trade shows are a viable way for small business owners to reach hundreds of new customers. The key is to have one of the best trade show booths. This will ensure that clients remember your business. Just like there are best methods for how to get more Facebook likes, there are similar tips to make your trade show booth successful. ... Read More »

The best marketing strategies are those that understand customers’ needs and desires. Businesses that take the time to learn what makes customers tick do so by embracing the psychology of marketing. There are a number of psychological marketing tools that can be employed by business owners to attract customers. Here are the top 5 ways to use the psychology of ... Read More »

SEO marketing companies offer ways to utilize the internet to market your business. They often make use of general search terms that can get people across the globe connected to your business. While this has a wide range of benefits, it might be more beneficial for small businesses to make use of local search marketing. Local search marketing focuses on ... Read More »

Millennials are the fastest growing generation of consumers. As a business owner, it is important that you know how to optimize your sales process and market your product or service to this generation. Millennial media is different from earlier forms of media in that it must be short and immediately eye catching. Here are the top 5 millennial media platforms ... Read More »

Advertising is a necessity for small businesses trying to compete with larger corporations. You may be able to offer better service or products. However, all that is moot when consumers are unaware of your presence on the market. If you are a small business owner, you may be concerned about competing with the multi-million dollar ad campaigns put out by ... Read More »