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What do most famous people who failed have in common? Poor reputation management. Reputation management companies offer a variety of services aimed at enhancing your company’s online presence. By hiring a reputation management service you can secure your business’s identity against negative online reviews and comments. These companies analyze, build, protect and restore online reputation. Of course, improved online presence ... Read More »

Knowing the importance of branding is crucial for building your business’s identity, allowing any business to stand out. In a day where good company names are born, not made, branding offers a competitive advantage to your business. It creates awareness about your products and services while engaging your target audiences. Undoubtedly, working to promote your new business and attract potential ... Read More »

Modern public relations tools play a crucial role in building and maintaining the public image of your business. By using these tools, business owners can monitor the progress of their public relation campaigns. Moreover, innovative PR tools enable them to track online target audience engagement, shares and traffic. Of course, obtaining such data is useful to develop increasingly better public ... Read More »

Founded with the aim of offering stylish eye-wear at low prices, Warby Parker Facebook has taken social media marketing and branding to a new heights. Their marketing strategies have helped them stay a step ahead of competitors. As a result, within just five years of its inception, the company has become a familiar name among internet savvy modern buyers. What’s ... Read More »

Website owners and bloggers are always looking for new ways to monetize their sites. Adding advertising is one of the most common, and potentially lucrative, ways for sites to generate revenue, but there’s often confusion about the best internet marketing strategies. While you can always develop a rate card and solicit advertising from specific companies yourself, that’s often a time ... Read More »

Solid market planning is essential to succeed in a competitive marketplace. Similar to planning a negotiation, it can make all the difference in your bottom-line. Generally, at the beginning of each year, marketers develop a marketing plan specifying their goals. Of course, creating a market plan gives your marketing endeavors a clear direction. It includes strategies you will be using ... Read More »

The difference between marketing vs advertising has always been a topic of debate. Even seasoned marketers have failed to offer a clear conclusion about the understanding between marketing vs advertising. To put it simply, advertising is an important part of marketing. For the most part, advertising efforts are part of a company’s marketing campaign. However, all marketing efforts are not ... Read More »

Every healthcare business utilizes marketing tactics to attract more patients, this is not exciting small business news. Due to the intense competition in the healthcare industry, every healthcare business requires a continuous inflow of patients. In order to attract new patients and retain the existing ones, a set of effective marketing strategies should be implemented. Moreover, the marketing efforts should ... Read More »

Marketing certifications are a great way to keep yourself up to date with the newest marketing trends and techniques. Similar to online accounting courses, the offer the flexibility of getting qualifications from home. Marketing is a rewarding field because of the jobs are high paying and bright opportunities in the future. Those who want to work as marketing professionals usually ... Read More »

Most companies want to get more sales, but many don’t have any idea how to make that happen. They keep trying the same tired marketing strategies over and over with the same, tired results. If you find yourself in a marketing rut, maybe it’s time for a change or upgraded business automation. As we move into 2016, here are some ... Read More »