As a small business, it’s important to establish trust with potential customers or you won’t close many sales. This is hard when you have a limited budget and don’t know where to start without market data. However, don’t fret because we’ve compiled a list of things to start implementing now to become a trusted small business in your industry. Create ... Read More »
The Web has changed how businesses sell. Fewer than 10 years ago, advertising still reigned supreme; catchy TV commercials and flashy print ads were the best ways for a business to gain exposure. At that time, e-commerce was small and untested, and online advertisements were annoying, alienating, and aggressive. Today, a business simply cannot stand firm without at least a ... Read More »
Trademark symbols are crucial to any business campaign. They are valuable company assets, identifying and distinguishing products or services from the competition. They also protect consumers and businesses from imitators and scams. On the other hand, however, they can offset the benefits of their intended purpose, as well. As we will see, trademark symbols can make or break any business’ ... Read More »
If done properly, the act of persuasion can have pretty strong effects on anyone. In business, advertising effectiveness is about persuading people towards your brand. In simple terms, advertising is a mode of communication relaying the unique value of the brand. It should be done in a way to influence people and attract them to your services or products offered. ... Read More »
Focusing on the user is very high on the priorities list of Google. Regardless, many SEO specialists ignored this fact in the past and instead aimed to create web pages mainly for web crawlers. However, website designers like yourself need to focus on companies’ audiences to succeed. In this post, you will learn the top web page design ideas for ... Read More »
Market segmenting is a critical part of any marketing professional’s job. It allows businesses to categorize their customers into different segments based on price, products or other key attributes. There are many different strategies to creating a market segment, or properly segmenting a market. To help your company grow efficiently, it is up to a marketing manager like yourself to ... Read More »
Whether you are starting your own business, planning to buy a franchise or trying build your company’s brand strength, brand positioning is key to company growth. It is a basic part of marketing and business that should not be overlooked. Without proper positioning, your business could stand to miss or lose valuable market share. So, what is positioning? How is ... Read More »
The healthcare market is booming for businesses. If things end up changing in the healthcare market, as the industry has been predicting, many healthcare businesses could see a further increase in growth and sales. Growth Attracts Competition Of course, growth in any industry attracts a lot of competition. In response, small businesses and entrepreneurs are looking for physician mailing lists ... Read More »
In terms of technology years, Twitter has been around for a long time. Twitter has become one of the best social media platforms to boost marketing exposure. Since it’s rapid growth and widespread user adoption, many tools have surface to help Twitter users. For almost any goal, there is a Twitter tool to accomplish it, including those of legitimate users ... Read More »
If you were asked to think of any of the most exciting businesses on the planet, you might suggest business travel industry, Hollywood entertainment or artificial intelligence. They all sound pretty cool and exciting. Well, that is because they are. Now, if we add to that list, you might be surprised to hear, box manufacturers. But, before you protest, please ... Read More »
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