Company brand strength is very important for any small business entrepreneurial venture. If someone recognizes and trusts your company brand, they are much more likely to do business with you. Sounds simple, right? Unfortunately, building brand strength depends on your industry and your competitors. Your company’s brand strength is dependent upon the brand strength of other companies competing in your industry, ... Read More »
In business, there are all types of characters. There are investment bankers, know-it-all executives, celebrity entrepreneurs like Richard Branson and even, characters played on TV Shows in media. Today, however, we are not talking about any of these characters. We are not even talking about the character which you posses personally, what makes you who you are. Today, we would ... Read More »
Advertisements. When watching your favorite show, they’re the bane of your existence, making you wait just a few moments longer for that dramatic reveal (OMG! Who’s the father of Desiree’s baby? Not Joe Bob. Oh, please don’t let it be Joe Bob…). When watching one of those yawn-inducing Super Bowls—you know, the kind where your team’s losing by four touchdowns—the ... Read More »
One of the best ways to grow your business is by engaging with your customers. According to a recent report published by Cisco, Internet video traffic will be 69% of all global consumer Internet traffic in 2017. If this is the case, the best way to engage with existing and potential customers is through the medium of video. If you ... Read More »
With the current economy, all business owners and companies are looking for ways to improve their sales. The main way to increase your sales is by performing the proper customer research. To save your company time and money, you should outsource this responsibility to custom intercept. They will be able to handle all your customer research needs. Identify Who Is ... Read More »
Office environments, like most households, produce a lot of waste. From custom packaging and ink cartridges to discarded paper products, it doesn’t take long for even a small office to produce a lot of waste. That can spell disaster for the environment. Fortunately, there are things you can do to reduce the amount of waste your office produces, and it’s ... Read More »
Most companies are obsessed with how to get more customers. If you pick up the latest marketing manual, you will find the latest social media trends on how to find new customers online or attract new ones through viral promotion. However, sometimes it is not so much about finding new customers. It is about customer segmentation. More specifically, it is ... Read More »
One of the best business models is a membership based business. If you have ever signed up for a gym, learning center or cell phone plan, it is all about the relationship. For most people to commit to a contract, they need to be very comfortable about the services, products or value they are receiving. After all, most people have ... Read More »
Business travelers are essentially experts at staying in hotels, meaning they know what they like, even if they hate business travel itself. With a combination of amazing service, attention to detail and lovely facilities, a certain location can earn loyalty from these frequent flyers and guarantee business for years to come. To make sure people return for another stay, the ... Read More »
If your business is not on at least three of the most popular social media platforms, your business is pretty much living in another era. When it comes down to it, social media can increase business and it can increase exposure. If you are in a niche industry, social media marketing may be the only way for your business to ... Read More »
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