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Industrial buying, also known as organizational buying or business buying, is the process of making purchase decisions regarding raw materials, product components, finished goods or services for the intent of profiting from those decisions. Industrial buying requires a different market strategy than regular consumer purchases. Operations managers and business owners must consider the deal that will most benefit the company. ... Read More »

The average American spends $830 on Christmas gifts, putting the total at roughly $263 billion across the country. Unsurprisingly, it’s the most wonderful (and lucrative) time of the year for small businesses online. So, now is when you should capitalize on the Christmas rush by optimizing your website to increase online sales. Here are some tips to help you boost ... Read More »

According to reports, an average business loses around 20 percent of customers annually because of failing customer relationships. Imagine how one company can lose so much by losing that percentage of its clients every year. For some, it could get even worse by not having benchmark hospitality measures in place. However, there are things you can do to retain your ... Read More »

A value added reseller (VAR) is a company that enhances the value of a product it sells by including complimentary products or services as part of a package deal. These products are usually presented to consumers as a “turn-key solution” or integrated product. Value added resellers are common in the tech industry with bundled software, hardware and applications. However, this ... Read More »

Entrepreneurs are typically excellent at building products and nurturing new customers. However, many falter when it comes to collecting and analyzing relevant business data that can take them beyond the start-up phase. This data, known as sales metrics, is essential to business growth. The reason for this is that managers of new businesses cannot increase revenue if they have no ... Read More »

CRM, or customer relationship management, is one of the most important tasks for small business owners. Because of this, there are so many software solutions available for the task. It can be hard to narrow down the field to select the best CRM software for your small business. That is why we are here. We know that as a business ... Read More »

If you are a small business, you should know that your business is going to require different CRM, or Customer Retention Management, software than what a Fortune 500 company uses, just as you would require a different POS as well. Your business needs are drastically different, as you have a much more personal relationship to your customers. That is why ... Read More »

Although many business interactions are centered on the motto “the customer is always right,” that is not always the case. However, happy customers are the key to a successful business, even more so than local search marketing services. If you work in a position that deals with customer complaints, your job is to keep them happy and resolve the situation ... Read More »

A great POS, or point-of-service, system is vital to business success, especially as a value added reseller business. The right POS system software can ensure that business runs smoothly every day. Whereas the wrong software can lead to more headaches and more time (read: money) wasted. If you are looking for the best POS system software for your business, keep ... Read More »

For your business to accept credit and debit card payments, you’ll need a merchant account, which is provided via a credit card processor. There are literally hundreds of credit card processors to choose from, and at first glance they all seem to do basically the same thing. So how does a smart small business owner figure out who to pick? ... Read More »