Over the past few years, eCommerce has led to a small business revolution. Ecommerce is the process of commercial transactions taking place over the internet. Large corporations with their own sites are not the only ones benefiting from this ever-evolving technology. Small businesses are beginning to find success on the internet as well. There are many entrepreneur TV shows that ... Read More »
A conversion funnel is the model used to depict interactions with a website based on the total number of users. Optimizing your website’s conversion funnel can be an excellent way to help increase profits and create more awareness of what your site has to offer. If you own an e-commerce store and are interested in learning more about how you ... Read More »
The rise of the online market place has provided businesses around the world with numerous opportunities. Online shopping is a 24/7 option that is not limited by geography, which means that you can reach millions more people than with a traditional storefront. However, succeeding with a web-based store is far from easy. The market is saturated with thousands of various ... Read More »
Digital signage software is a type of program that allows users to display content, such as images, video, social media and other data onto a screen, often through an enterprise TV, projector or LCD monitor. The best digital signage software programs also offer users the ability to manage and schedule these displays. If you are a business owner, digital ... Read More »
Magento vs WooCommerce is a highly debated topic among e-commerce fulfillment companies everywhere. These are two of the most popular platforms available today. If you are an aspiring entrepreneur interested in using one of these two online business hosts, it may be a good idea to evaluate your options. Magento and WooCommerce are both excellent sites. However, one may be ... Read More »
Large corporations often have the luxury of hiring an accountant and a finance manager to keep track of their profits and spending. As a small business owner however, this task is often up to you. This is why it is important to familiarize yourself with a variety of relevant accounting terms and information. For example, learning how to determine a ... Read More »
Industrial buying, also known as organizational buying or business buying, is the process of making purchase decisions regarding raw materials, product components, finished goods or services for the intent of profiting from those decisions. Industrial buying requires a different market strategy than regular consumer purchases. Operations managers and business owners must consider the deal that will most benefit the company. ... Read More »
The average American spends $830 on Christmas gifts, putting the total at roughly $263 billion across the country. Unsurprisingly, it’s the most wonderful (and lucrative) time of the year for small businesses online. So, now is when you should capitalize on the Christmas rush by optimizing your website to increase online sales. Here are some tips to help you boost ... Read More »
According to reports, an average business loses around 20 percent of customers annually because of failing customer relationships. Imagine how one company can lose so much by losing that percentage of its clients every year. For some, it could get even worse by not having benchmark hospitality measures in place. However, there are things you can do to retain your ... Read More »
A value added reseller (VAR) is a company that enhances the value of a product it sells by including complimentary products or services as part of a package deal. These products are usually presented to consumers as a “turn-key solution” or integrated product. Value added resellers are common in the tech industry with bundled software, hardware and applications. However, this ... Read More »
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