Digital signage software is a type of program that allows users to display content, such as images, video, social media and other data onto a screen, often through an enterprise TV, projector or LCD monitor. The best digital signage software programs also offer users the ability to manage and schedule these displays. If you are a business owner, digital ... Read More »
Magento vs WooCommerce is a highly debated topic among e-commerce fulfillment companies everywhere. These are two of the most popular platforms available today. If you are an aspiring entrepreneur interested in using one of these two online business hosts, it may be a good idea to evaluate your options. Magento and WooCommerce are both excellent sites. However, one may be ... Read More »
Large corporations often have the luxury of hiring an accountant and a finance manager to keep track of their profits and spending. As a small business owner however, this task is often up to you. This is why it is important to familiarize yourself with a variety of relevant accounting terms and information. For example, learning how to determine a ... Read More »
Industrial buying, also known as organizational buying or business buying, is the process of making purchase decisions regarding raw materials, product components, finished goods or services for the intent of profiting from those decisions. Industrial buying requires a different market strategy than regular consumer purchases. Operations managers and business owners must consider the deal that will most benefit the company. ... Read More »
The average American spends $830 on Christmas gifts, putting the total at roughly $263 billion across the country. Unsurprisingly, it’s the most wonderful (and lucrative) time of the year for small businesses online. So, now is when you should capitalize on the Christmas rush by optimizing your website to increase online sales. Here are some tips to help you boost ... Read More »
According to reports, an average business loses around 20 percent of customers annually because of failing customer relationships. Imagine how one company can lose so much by losing that percentage of its clients every year. For some, it could get even worse by not having benchmark hospitality measures in place. However, there are things you can do to retain your ... Read More »
A value added reseller (VAR) is a company that enhances the value of a product it sells by including complimentary products or services as part of a package deal. These products are usually presented to consumers as a “turn-key solution” or integrated product. Value added resellers are common in the tech industry with bundled software, hardware and applications. However, this ... Read More »
Entrepreneurs are typically excellent at building products and nurturing new customers. However, many falter when it comes to collecting and analyzing relevant business data that can take them beyond the start-up phase. This data, known as sales metrics, is essential to business growth. The reason for this is that managers of new businesses cannot increase revenue if they have no ... Read More »
CRM, or customer relationship management, is one of the most important tasks for small business owners. Because of this, there are so many software solutions available for the task. It can be hard to narrow down the field to select the best CRM software for your small business. That is why we are here. We know that as a business ... Read More »
If you are a small business, you should know that your business is going to require different CRM, or Customer Retention Management, software than what a Fortune 500 company uses, just as you would require a different POS as well. Your business needs are drastically different, as you have a much more personal relationship to your customers. That is why ... Read More »
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