What Millennial Media Acquisition Means For Future Mobile Ad Buying

AOL recently purchased Millennial Media, an advertising company that places ads on mobile devices. Recent financial performance of Millennial Media might make marketing managers wonder why AOL would do such a thing. If you are a stock investor, here are some things you should know about the acquisition and what it means for the future of AOL’s advertising division. Millennial ... Read More »

Best Guerilla Marketing Campaigns Offer Low Cost Brand Recognition

The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »

How To Start An Online Clothing Store With A Memorable Business Brand

Entrepreneurs with a knack for fashion will be drawn to the idea of opening their own clothing store. However, the costs of maintaining a brick-and-mortar storefront may be too intimidating an obstacle to overcome. Luckily, e-commerce affords opportunities for prospective entrepreneurs to sell their products through the internet without all the hassle of opening a physical location. If you are ... Read More »

Customer Analysis Best Practices To Better Understand Target Audience

Business owners should conduct a customer analysis during the business plan creation stage, but may also coordinate one when considering marketing techniques. In either case, it is vital that business owners fully understand their customer base in order to be successful. Here are some important steps to conduct a successful customer analysis. Define Your Customer Demographics is the key word ... Read More »

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