A forensic accountant is someone who analyzes tax forms and business records to identify irregularities that can impact criminal and civil court cases. Essentially, these CPAs use pivot table numbers to sniff out fraud, embezzlement and corruption, among other financial crimes. There are plenty of corruption situations that exceed ones caused by the worst passwords. Forensic accountants offer professionals assistance ... Read More »
Do you regularly spend your evenings curled up on the sofa with a microwave dinner and a spreadsheet to work on? Perhaps you find yourself surreptitiously checking your work emails on your phone at family parties, on birthdays, or at Christmas? If so, you’re not alone. For many of us, the concept of work-life balance simply doesn’t exist anymore. We’ve ... Read More »
Market segmentation is the process of dividing a market into different consumer groups. This allows brands and businesses to target specific groups in advertising and marketing materials. Marketing professionals design different invitations online for each generation. Generational marketing is a popular form of market segmentation. Often, marketers will direct their attention to certain age groups. However, in order to do ... Read More »
If you are considering entering into the ecommerce business or opening an online store, you want to know what sells. Of course, online stores can save you money by eliminating the need of buying a small business property. Learning about top selling products can help you to prepare to meet those consumer needs. A great place to start in ecommerce ... Read More »
It isn’t easy running one’s own business. While the feeling of independence and self-sufficiency is nice, running a family business entails a certain degree of fiscal responsibility. You may have to raise capital, fix credit or improve cash flow problems. Just like any business, your family’s business has had to pay its fair share to the IRS. If the owner ... Read More »
The finance and accounting industries are often closely linked in the eyes of the average consumer. Most job seekers even have a difficult time discerning between the two. However, they are very different. The one that you choose must depend upon your goals, interests and strengths. If you are thinking about what to go to college for or create a ... Read More »
Locating electrical leads for a business can be difficult, and, oftentimes, digital signage can be ineffective. The construction market is fiercely competitive because many companies are scrambling to find jobs to bid on, especially for electrical work. This is why finding your own electrical leads is so important. If you hope to grow your business, you will need to follow ... Read More »
Artificial intelligence has advanced considerably over the last decade. It is no longer a simple solution for ultrasound video. Unfortunately, as with any new technology, there will always be setbacks. Google recently encountered some serious concerns with one of their AI systems, after it started acting aggressively. Any businesses that depend on new AI technology should be aware of this ... Read More »
Futurpreneur is a nonprofit organization based out of Canada. In addition to providing startup funding to entrepreneurs, they also have a ton useful business resources. If you are a Canadian entrepreneur, you may want to take advantages of some of these valuable tools. If so, read below to find out all about Futurpreneur and startup services they provide to help ... Read More »
Are you planning to employ an SEO company for your business? At this stage, you have weighed out all your options to discover that you really need SEO or affiliate marketing to grow your business and stay ahead of competitors. If your website is not found on the first page of search engine results when keywords related to your business ... Read More »
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