Running a business can incur lots of costs, especially overhead costs. Overhead is something that doesn’t go away, and it is recurring every single month. As a business owner, you want to minimize your overhead costs to increase cash flow and accelerate company growth. That is why reducing overhead is the most crucial one to get right because without controlling ... Read More »
An attitude of gratitude is a lifestyle choice that focuses on showing appreciation and thankfulness in one’s every day life. This positive mentality is not only limited to one’s personal relationships, however. An attitude of gratitude can have a significant impact on your work mentality and even the company culture of an organization. There are many benefits to following this ... Read More »
Debt is the result of spending or borrowing money that you do not have or will not be able to pay back immediately. The state of owing money to a person or organization can put a significant strain on an individual’s resources. With high interest rates and an average household debt of $15,000, many people are finding it difficult to ... Read More »
For a business, reputation is of great significance. In fact, a positive brand reputation is considered to be the be-all and end-all. Businesses that have a strong reputation tend to get more referrals, lower customer acquisition costs and can charge premiums for their brand. This is why big businesses do everything they can to build and protect their brand. However, ... Read More »
Email monetization is the practice of generating revenue through collected email addresses. Many bloggers use their email lists as a source of revenue, as well as a way to keep their subscribers up to date on their latest posts. It is a great way for bloggers to earn financial support without having to redesign website and place unsightly advertisements on ... Read More »
Visual marketing is a form of marketing that focuses on design elements and visuals within an advertisement or promotional piece, like email marketing materials and more. This form of marketing is especially useful for social media where images are shared significantly more often than text posts or articles. If you want to improve your social media engagement with visual marketing, ... Read More »
2016 was a year that brought with it many surprises, not least among them the November election of Donald Trump to the office of US president. Like Brexit, it was a case of the voters proving the experts wrong, and few had given much thought to what it would mean if such an unexpected reality came to fruition. As a ... Read More »
Employee advocacy is the promotion of an organization by its staff members. This is meant to help generate positive awareness of a brand through the employee’s personal circle of friends, family and social media followers. There are many benefits to establishing an employee advocacy program. With smart, strategic planning your employees can be an excellent asset to your organization’s marketing ... Read More »
Neuromarketing is a branch of traditional marketing that uses information collected through the study of consumers’ sensorimotor, cognitive and affective responses to marketing stimuli. This helps marketing professionals learn more about why customers make the decisions that they do and which areas of the brain are responsible. Neuromarketing can be an extremely useful tool for marketers who wish to get ... Read More »
Disclaimer: This is a sponsored post by Xero Accounting. We may earn a commission by clicking on a link in this post. That being said, we provide only objective, truthful information about the software. Xero is a cloud based accounting software designed for small and medium-sized businesses. This accounting software is a key tool for a business owner’s bookkeeping needs. ... Read More »
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