Unexpected Robo Calling Advantages For Modern Day Business Owners

Robo calling is contacting potential customers using telephone calls with pre-recorded messages. Often used by political campaigns during election season, they are also popular among telemarketing companies used by all types of businesses from lawn care companies to pet groomers. Public opinion of robo calling is generally low because they are impersonal. There have also been scams and phishing attacks ... Read More »

How To Create A Corporate Travel Policy With Effective Goals

A corporate travel policy should be established prior to allowing any business travel. Human resources should create a policy that is fair and easy to understand. The policy should allow for reasonable accommodation for employees. It should also reduce unnecessary travel expenses for the business. If you are an HR manager, you may be looking for some tips on what ... Read More »

Marketing And Branding Differences To Help Owners Learn Best Practices

There is much confusion about the exact definitions of marketing and branding. Most consumers seem to confuse the two. This makes it difficult for businesses to distinguish them as different concepts when it comes to benchmark hospitality and other concepts. As a business owner, you need understand the differences between marketing and branding in order to utilize them more effectively. ... Read More »

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