If you own a business, you should already have a Facebook page. If you do not have one, make one! Facebook currently has 1.65 billion active users. Even if you only capture a small percentage of that audience, it could be a huge boost for your business. The large audience, ease of sharing information and relatively simple startup process make ... Read More »
Depending on the size of your small business, you may lack the resources or manpower necessary to conduct proper financial accounting. If this is the case, you will likely benefit greatly from the use of online financial software. If you are a small business owner in the market for this type of software, consider one of the entries listed below ... Read More »
Since 2013, the United States has been a “first to file” country when it comes to inventions. This means a competitor may beat you to the punch even if you come up with an idea first. One thing that may help you prevent this is a provisional patent. What is a provisional patent? Inventors like yourself should know what a ... Read More »
Entrepreneurs with a knack for fashion will be drawn to the idea of opening their own clothing store. However, the costs of maintaining a brick-and-mortar storefront may be too intimidating an obstacle to overcome. Luckily, e-commerce affords opportunities for prospective entrepreneurs to sell their products through the internet without all the hassle of opening a physical location. If you are ... Read More »
Business owners should conduct a customer analysis during the business plan creation stage, but may also coordinate one when considering marketing techniques. In either case, it is vital that business owners fully understand their customer base in order to be successful. Here are some important steps to conduct a successful customer analysis. Define Your Customer Demographics is the key word ... Read More »
Many jobs and services encourage people to informally recruit a friend. It makes sense. What better way to introduce someone to your product or service by having a current user tell them all about it for free? In recent years, companies and industries have adopted paid recruit a friend programs to grow their brand recognition and gain access to qualified ... Read More »
Small businesses lack the resources and global recognition that national chains or corporations have. That is why ad campaigns may simply be out of reach for some small business owners. Consequently, they need to make use of every available method to ensure that they maintain financial health. A good way of accomplishing this is utilizing effective marketing strategies. If you ... Read More »
Sales leads are usually separated into two categories. Qualified leads are those that fit a certain number of criteria that make them beneficial. It may be that they have contacted you back with an interest in your product, or they might be involved in your industry and are simply in the market for something you offer. Unqualified leads on the ... Read More »
Talk to many people who have started their own business and they’ll tell you that it’s one of the best decisions they’ve ever made. But becoming your own boss isn’t without its risks and it’s an unfortunate fact that a fairly high proportion of why startups fail to make it past the first year. For some this is inevitable – ... Read More »
Securing an interview is the most important step in getting a job. This is true whether you are a novice fresh out of college or a professional looking to switch careers. Employees and those soon to be employed should know what to bring to a job interview after a successful career fair event. Here are some tips. Your Resume Despite ... Read More »
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