No Female President For United States, But Women In Leadership Grows

With the Democratic party ready to nominate a female candidate for president, many people are getting excited about the idea of having a female president. Younger generations are used to the idea of women in authority roles, as more women are running their own businesses, and registering a company than ever before. The business environment and dynamics have changed drastically ... Read More »

Free Webinar Software For Easy Small Business Information Distribution

Webinar software is an excellent way for small business owners to distribute company information such as sales goals and marketing strategies. It is also a good way to keep the lines of communication open, particularly when not all members of the business are in the same building. It can also be used to present to clients from a remote location. ... Read More »

Best Franchises For Women Who Prioritize Flexibility And Community

Women are increasingly becoming franchise owners in the United States. 25% of franchises are wholly owned by women and 45% of franchises are co-owned by women. When looking at female owned and operated businesses, several patterns arise. Companies looking to attract women to join their smoothie franchise or similar may wish to encourage the following patterns that were found in ... Read More »

How Millennial Media Mobile Ad Marketplace Broadens AOL Capabilities

AOL recently purchased Millennial Media, an advertising company that places ads on mobile devices. Recent financial performance of Millennial Media might make marketing managers wonder why AOL would do such a thing. If you are a stock investor, here are some things you should know about the acquisition and what it means for the future of AOL’s advertising division. Millennial ... Read More »

Best Guerilla Marketing Campaigns Offer Low Cost Brand Recognition

The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »

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