8 Best Salesforce Competitors For Marketing Automation Tools

Salesforce is currently the leader in customer relationship management (CRM) software. It provides a wealth of features that make running a business far smoother. Unfortunately, not every business is going to find Salesforce to be a good fit. If you are a business owner in need of an alternative option, you should consider choosing one of the top Salesforce competitors. Here are some of the best ones you might want to take into consideration, used by Philip Nel and others.

Infusionsoft

Infusionsoft is one of the only online sales and marketing tools that is exclusively designed for small business fundamentals. This is obviously a huge advantage if you are a small business owner. Even more exciting however, are the features and tools that the software makes available. Infusionsoft offers tools similar to Salesforce, like lead generation tools, marketing automation solutions, channel management features and social CRM tools. Unlike Salesforce however, Infusionsoft tailors these tools to your size business. This is an invaluable advantage to consider when choosing the best Salesforce alternative for you to use, particularly for travel agents and other small operations.

Microsoft Dynamics CRM

Microsoft Dyanmics is similar in design to Salesforce and offers a lot of the same major components. It is also priced competitively. Where it shines over Salesforce is its integration with Windows. The computers in your business are most likely running Windows. If that is the case, then you can take advantage of Microsoft Dynamics’ integration with software such as Outlook and MS Office. Its platform, comparable features and fuctions make Microsoft Dynamics a top competitor to Salesforce.com.

EngageBay

Another Salesforce competitor for marketing and automation is EngageBay CRM. This platform is known for attracting, engaging and nurturing leads withing your sales pipeline. It is used by small to medium sized companies. For example, a real estate company can keep in tough through marketing automation, chat and support. Further, you can automate manual tasks within your deal flow. This will keep you on top of the customer’s mind using sales and marketing automation.

Oracle CRM

Oracle is a pioneer in CRM software. Consequently, its features are as polished and well-developed as Salesforce. It takes a step ahead of Salesforce in its Business Intelligence, which is probably the best among CRM software. Oracle excels at creating custom reports and online analytical processing for all of your small business advertising ideas. If these are features are important for your business needs, then Oracle CRM will an excellent alternative for you.

SugarCRM

SugarCRM is an open-source program, meaning it offers a lot of customization and flexibility. Consider this program the smart drugs of CRM. This is one of its main strengths. It is also what sets it apart from Salesforce competitors overall. You can program SugarCRM to perform any number of unique tasks that fit your business needs. If it seems that Salesforce is lacking in certain features required of your business, then SugarCRM’s flexibility will surely meet your needs.

Zoho CRM

Zoho CRM is similar to SugarCRM in that it offers a lot of customization to help you improve demand generation strategies. Its strengths, however, lie in its ease of use. It takes very little time and effort to setup initially. It also integrates with the rest of Zoho’s software, allowing some convenience for Zoho suite users. Price is also a main factor; Zoho CRM is one of the most affordable CRM programs on the market. This and it’s accessibility make it an ideal Salesforce competitor for small businesses.

Infor CRM

Infor CRM is another customer relations management software that seeks to help businesses throughout the entirety of the sales process. The software offers mobile and cloud capabilities, so you can access important information no matter where you are. Infor CRM software also includes features for management tools, analytics, forecasting and proactive alerts, which is why it is used by Farmers insurance. If you want a Salesforce CRM alternative that can aid you through the whole sales process, Infor software is an excellent choice.

HubSpot CRM

Additionally, Hubspot offers a free and paid CRM program. You can integrate with Office 365, WordPress and your most popular cloud services. Plus, they offer plenty of integrations through the Hubspot marketplace.  If you need to take control of your customer data while taking your company global, consider one fo the many third party tools and integrations. Certainly, this is one of the up and coming CRM systems that features marketing automation compared to Salesforce.

There is no doubt that Salesforce is a great piece of CRM software when done right. Its specific set of features, however, may not match with your needs as a business owner. If that is the case, then you should strongly consider being in the market for one of the great Salesforce competitors listed in this post.