These days, one of the most valuable commodities is knowledge – and that is true no matter what the sector or industry in which you operate. As a result, there’s a golden opportunity for entrepreneurs and business owners to surge ahead by acquiring and sharing relevant knowledge about their industries. The benefits of doing that can be huge, and they can lead to everything from media appearances which increase your business’ exposure to the market while boosting respect for you among your staff. Here are some effective ways in which business leaders can carve out niches for themselves as authoritative industry leaders.
Doing The Hard Work
When you read an interview with a knowledgeable CEO or other professional either in print or online, it can sometimes seem like it’s all so easy. It can often look like their facts and figures simply roll off the tongue, for example, and you may be fooled into thinking that everyone else is just a natural when it comes to questions and answers. Nothing, however, could be further from the truth. It actually requires a lot of hard work to be able to do this right. By learning all about your industry reports and being prepared to do the research and the rehearsals, you’ll start your authority-building journey from a strong point.
Using Social Media
In the modern age, one of the major marketing channels for your new project is likely to be the Internet. The power it holds to take your information and viewpoints and distribute them to thousands of potential listeners is immense, and social media is just one of the ways that can occur. One industry leader who uses Twitter is Mikhail Blagosklonny, the Editor-in-Chief of medical journal Oncotarget. His content includes relevant industry information about food choices, and when backed up by his accounts across other sites such as LinkedIn, it’s clear that his social media presence is a handy tool in building his industry profile.
Creating A Strong Website
It’s not just Facebook, Twitter and LinkedIn which hold the keys to success though. In some cases, the content formats on these sites are just too short – and as a result it can seem like a smarter idea to create a DIY website to get started. If you’re planning to express particularly complex ideas, meanwhile, a professional website may be an especially good idea as it lends itself very well to large amounts of informative text, infographics and other relevant content. This type of marketing could put you on a lot of top 10 lists as a result and make your profile well known.
Appearing On TV And Radio
Despite the rise of digital media, more traditional formats are still great ways to build profiles because they reach so many people and have an unrivaled level of prestige. They also offer industry leaders the chance to meet and interact with famous media presenters, and this can have a knock-on effect if that host then promotes the interview through their own channels. Appearing on TV and radio can seem daunting, though, so it’s wise to only do this if you have a strong media training team behind you and the chance to practice with an expert first.
Networking In Real Life
While the digital and media worlds offer lots of potential to transform yourself into an industry leader, it’s important not to forget the impact of real-world networking. Speaking at industry events is still a fantastic way to position yourself as an authority because they offer the chance to go into topics in great depth, and your readers can engage with your human side thanks to the chance presented to use body language and immediate, direct audience participation. And, of course, these sorts of meetings are often attended by people who could later become business partners, customers or suppliers – so there can be more in it for you than just a raised profile.
Building your profile in your sector is an excellent way to gain respect, build your network and also give something back to your industry. And from appearing on television to setting up a popular social media account, there are plenty of ways for the entrepreneurs of today to demonstrate their industry knowledge and build their name in the process. All it takes is some hard work and a little bit of luck for your career as an industry authority to get off the ground.