IBM Business Analytics Gives Small Business Big Competitive Advantage


Small business owners often are not able to benefit from the finance, customer analytics and business management solutions used by large corporations. IBM business analytics is here to change that. With programming evolving quickly to be of more use to small business owner’s like yourself, you may want to give this predictive analytics solution a shot. This post will highlight potential solutions that you and your small business can benefit from.

Big Data Is Useful For Small Businesses Too

“Big Data,” as it is called, is not typically associated with small business use. But, why should it not be? If environmental protection regulations apply to all sizes of business, so too should big data. The data gleaned from IBM represents an exceedingly large population, of which some of your target consumers are sure to be a part of. While this data may not be an all-encompassing appraisal of your specific clientele or industry, it can be a good place to start. Remember to consider the possible benefits Big Data can have for your small business.

Customer Analytics Tailored To You

Another big advantage to using IBM business analytics for your small business is the opportunity for customized customer analytics. The analytics will provide you with accurate predictions of customer behavior so that you can their anticipate future needs and implement solutions for problems that may have affected them in the past. All of the data provided by IBM business analytics will be tailored to be indicative of your business’ customers. This feature will help to ensure that you keep your customers coming back for more.

You Don’t Have To Be An Expert

Luckily for small business owners like yourself, you will not need to worry about figuring out intricate data or finding someone else with a SDB certification to make sense of it for you. IBM business analytics offers information and data in an easy-to-understand manner. You will not need to spend hours pouring over confusing figures and numbers as the program will translate it all into laymen’s terms. This is a considerable advantage for small business use as it makes these solutions available to anyone who has an interest for no added consulting costs.

…But You Can Be

Another benefit of IBM business analytics for small business is that, if you own a tech business in particular, you can become certified in the program. IBM business analytics certifications are available in a many different forms. IBM Cognos certifications, IBM Risk Analytics certifications and IBM SPSS certifications are available to any business owner wanting to learn everything they can about the tech solution. These IBM certifications may not be the answer to your cost-benefit analysis, but they can help you learn how to use this incredible amount of data effectively to translate it into real results for you small business.

Industry-Specific Solutions

IBM business analytics also has added bonus of industry specific data, which can be of great use to your small business. While it may be easy for you to downplay the possible advantages of broad Big Data for your business, it is not as easy to downplay industry-specific data. This option can provide you with an incredibly accurate assessment of potential customers for your small business. Retail, Entertainment, Media, Unified Communications And Collaboration are some of the possible categories you can select from. If your business operates within one of the industries represented in IBM business analytics, this is an added feature to their software.

Social Media Analytics

Another, more modern, benefit to IBM business analytics is the social media specific feature. For many small businesses, social media constitutes the majority of advertising done by the business because of it’s low cost. IBM social media analytics provide you with data regarding not only your target consumer audience’s social media use, but data on the competition as well. This information can help you to stay abreast of current trends in your industry and in turn stay one step ahead of the competition. If you attribute most of your current advertising to social media posts, your small business may benefit from using IBM social media analytics.

Big Data, Big Benefits

Big data provides competitive advantage to small business. Many small business owners do not understand the value that big data analytic provide. However, you will certainly want to know these advantages if you are considering implementing IBM business analytics solutions at your organization. With a 360 degree view of your business’s customers, you can make better business decisions, regardless of whether you own a shipping business or a retail shop. This is true for businesses of all sizes. What is different about small businesses is that you can guarantee that most of your competition is not yet capitalizing on the presence of big data and the many opportunities it provides. If you want to outperform the competition, business analytics and big data can give you the competitive edge you need.

Although many small businesses may not utilize the incredible tools provided by IBM business analytics for business data, there are many benefits to consider. Common thought used to be that Big Data could only be interpreted by experts in the field, but IBM provides information in an easy-to-understand format for any small business owner. IBM business analytics can be tailored to specific customer bases industries and even offers helpful solutions for social media performance. These features can all be useful in improving future business. Certainly, it might be worth it to give it a try.

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