How Corporate Event Planner Helps CEOs Build Deeper Relationships

Sometimes an increase in business can keep managers extremely busy. As a corporate manager, you might be more friendly in the office if you did not have so much planning, tracking and reporting to do. Even with your latest VoIP phone system saving you money, the new projects are coming in fast. How will you get the time to really build a deeper relationship with your employees? Hiring a corporate event planner could very well be the answer for you.

Throw Corporate Events To Boost Morale

For the average boss or manager, a corporate event can be a perfect setting to actually talk to employees without the pressure of work pending. This time can be crucial for any business owners, top CEOs or company executives who would like the chance to build trust and unity throughout the organization. While any business leader should be building relationships while at work, corporate events provide a slightly new context to get to know people on another level.

Most corporations are successful because they strive to be the best in their industry. While competing for market dominance, employees are usually busy with plenty of things to get done, especially if the company has a great employee engagement model. Since they are focused on achieving their goals, there might not be a lot of bonding going on. Odds are, there are not a lot of resources to spare if everyone is busy working on their own agenda.

Instead of disrupting busy schedules, a corporate event planner would be happy to plan a fun corporate event that everyone would enjoy. For companies that operate in highly productive environments, organizing corporate events can be an excellent way to provide an opportunity for employees and management to build unity. A corporate event planner would recommend having the event outside the office. This way, there is a smaller chance of anyone doing work. It also encourages people to talk more socially and build relationships.

Reasons To Hire A Corporate Event Planner

Most people misunderstand corporate event planning jobs. They think it is all fun and games to do event planning. After all, social events are a great time. However, event planners have a wealth of experience in creating entertainment and bonding opportunities. The event planning skill requires attention to details, highly organized preparation and a passion to please people. Not every company has a natural born event manager on staff. That’s why, many corporations leave it to event planning companies to come up with the entertainment ideas.

A corporate event planner is an individual who either works for or as an event management company. The event planner will work to generate corporate event ideas, a strategy for the event and a detailed plan to execute successfully. They will offer their expertise for design, entertainment and coordination and produce much higher ROI than other outdated office gifts.

Event Ideas

When planning a corporate event, the ideas are probably the most important aspect. If you are doing a social gathering, the event should reflect the culture of the company and add to the overall experience. People will remember the overall idea of the event rather than just getting there. Corporate event planners are trained to generate new event ideas with entertainment options and opportunities to create memorable moments.


Corporate event planers use top-of-the-line event budgeting software that you do not have access to. These high-quality budgeting solutions can account for every single cent. However, they are too expensive for most businesses to consider them a worthwhile investment. When you hire a corporate event planner, you get access to those same top event budgeting and management software features. This could wind up saving you tens of thousands of dollars, which is certainly a considerable benefit.


Usually, event planning requires some form of entertainment. The best event managers will tell you that the entertainment is what people show up for. As you can imagine, coordinating fun and entertainment can require a lot of legwork. The event planner must follow up and make sure all the contracted parties are going to fulfill their part. Moreover, the entertainment will end up telling the story of the evening so it is good to know there is some dedicated to making it happen.


In addition to the entertainment, there is plenty of event coordination required. From promoting the event to managing RSVP’s, it can be a full time event planning job. A planner would take care of notifying everyone about the corporate event, including the marketing emails, materials and invitations. Secondly, the would be tracking who is attending the event to ensure adequate room, space and resources. Finally, event planners will coordinate event staffing on the day of so everyone can show up and enjoy instead of thinking of the business impact the event is having.

They Know The Right People

Another consideration to keep in mind, corporate event planners will know all the right people to produce the best event possible for as little money as possible. Working with a corporate event planner may help to secure you better deals on event spaces, decorations, linens and party favors. If you want to make sure your event looks expensive but does not cost an arm and a leg, consider hiring an event planner. Yes you will have to pay for their services, but the employee morale and possible savings they provide are certainly worth it.

Keep in mind, if there is too much socialization going on during operating hours, it can be counterproductive. By organizing corporate events, employees and managers have clear opportunities to maintain their relationships rather than between tasks. It is especially beneficial when a corporate planner does the work as nobody within the company sees it as a burden.

For smaller companies, you may want the business owner to become a pseudo corporate planner for a day. For larger companies and even a large nonprofit corporation, managers usually have the budget to hire a local event planner. Either way, corporate events are important to any company. They can revitalize a tired team, showing appreciation for employees while building trust and unity.


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