Facebook Analytics Tips To Improve Business Social Media Engagement


Facebook analytics help marketers determine how well their Facebook business page is doing. Unlike hobby pages or entertainment pages, Facebook business pages strategically engage target audiences on a deeper level, helping lower Facebook ad costs and increase customer engagement. Facebook is one of the most powerful social media platforms that modern marketers can optimize to reach their target audiences. However, many marketers fail to use Facebook analytics properly. As a result, they have no clue if their Facebook marketing strategies are working or not. In this post, you will find some essential tips to utilize Facebook analytics, gaining insight to boost your social media marketing campaign.

How To View Analytics In The Overview Tab

When you go to your Facebook business page, click on the insights tab and then go to the overview tab. The overview screen will quickly show you the most helpful Facebook page analytics data such as page likes, post reach and engagement for the past week. Additonally, the overview screen shows how the last five posts are doing with the target audience. From this section, you can see the recent posts’ reach and audience engagement levels. Post clicks are displayed with the blue bar while the number of likes, comments and shares are shown with the pink bar. Of course, these analytics can be used to gauge your Facebook page’s content quality.

Audience Engagement As A Percentage of Reach

Facebook analytics can be used to calculate engagement as a percentage of the total reach. Using this calculation, you will get to know how many people are seeing the posts, but not engaging with it. Remember, the higher the engagement rate, the more Facebook will show your posts on audience’s news feeds. If the engagement rate declines, Facebook will stop showing your posts in as many feeds. Certainly, this is an important analytic for marketer who wants to expand their Facebook marketing campaigns.

Schedule Posts for Better Engagement

First, go to the posts tab in your Facebook page’s insights section. Here, you will find a graph that shows at what times most of your target audience are online. Using this information, you can schedule your next posts for better engagement. Consequently, more people will be available to immediately see your posts. As a result, when a member of the target audience likes your posts or comments on it, that post shows up in the news feed of their friends and your reach grows. Undoubtedly, the Facebook schedule analytics can help improve your campaign.

The ‘Link Click’ Numbers

To find out how much traffic each of your posts are generating, you should take a look at the ‘link click’ analytics for each individual post. One of marketer’s main objectives is to drive traffic from their Facebook business page to their business website. You may post links to your website on the Facebook page and get thousands of likes and hundreds of comments, but that does not tell you how many of them are actually clicking on the link. The ‘post clicks’ number shown by Facebook takes into account ‘photo views’ and clicks on ‘show more’ for checking the hidden part of intro content. Then, you can click on ‘people reached’ just below your posts to check number of ‘link clicks’ and negative feedback. This part of Facebook analytics breaks down ‘photo views’ and ‘other clicks’ to make it easier to gauge post performance.

Who Is Your True Audience

It is essential for a marketer to know the real audience of their Facebook page. The demographics of the audience can help target marketing efforts and achieve better results. When you visit your Facebook page’s insight section, click on the ‘People’ tab. It will show you the percentage of men and women who have liked your page. It also shows the languages your fans speak, the countries they belong to and the cities they reside in. These analytics make it easier for marketers to analyze your audience from different continents, countries and cities.

Talking About This

The “Talking About This” section of Facebook’s analytics is an excellent tool to use after a particular marketing campaign has launched. You can see what exact number of people are talking about your business at any given time. You can use the data gathered over several months time to gauge the impact of a single ad or an ad campaign. You can also learn more about what demographics are talking the most about your business by viewing the percentage of viewers according to age. If you want to improve future marketing campaigns or gauge a current advertisements effectiveness, the “Talking About This” Facebook feature is invaluable.

Facebook analytics is extremely helpful in giving marketers a comprehensive insight about their business page’s popularity. Facebook even lets marketers keep a tab on the business pages of competitors. With the help of Facebook analytics, marketers can improve their brand’s image, target their audience accurately and expand their reach.

Image from http://www.socialfresh.com/5-things-that-rock-about-the-new-facebook-page-insights-and-11-that-suck/

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