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Businesses in this day and age need to think outside of the box, when trying to come up with new marketing strategies. Unfortunately, almost every marketing tactic has already been done at some point in the past. Nonetheless, some of the most common marketing techniques can prove to be enormously beneficial for all businesses, regardless of size or niche. This is why social media marketing has become so popular. Such techniques have proven to be effective for big corporations and therefore they have also been adopted by smaller businesses. Truly, Instagram marketing can give you an advantage over your rivals, while helping to push your business to a whole new level. You’ll find out how below.
Easy To Budget In
If your business is new or you’ve run into rough times, you may only have a small amount of capital budgeting to work with. This will immediately rule out television and radio advertisements. While PPC advertising is fairly affordable, it still might be too costly for some businesses. However, Instagram marketing can be incredibly affordable. In fact, it can be entirely free in some cases. As long as you’re willing to dedicate substantial time and energy to your Instagram marketing activities, you will be able to succeed without spending anything.
Alternatively, you may find it easier to invest in an automatic like Instagram. Doing so it often recommended, since it’ll give you a head start over your competitors. Nonetheless, social media marketing will remain cost-effective and affordable.
Ability To Link To Your Website
Instagram marketing is awesome because it allows you to turn followers into real conversions for your website. This is true even if you own a painting franchise. Use your bio to place a shortened link to a page on your website that features all your Instagram content with links to buy the products featured in the images. This is the best way to use Instagram to increase sales. This advantage is one that is unique to Instagram marketing.
Appear Human
A lot of consumers do not trust big businesses. This can make life very difficult for your company. In order to become a success, you will first need to make your clients trust you and your business. Making yourself look human can be a good way to do just that. And of course, utilizing social media websites, such as Instagram, will prove to be very effective for an internet marketing business. By creating a social media account and posting behind the scene photographs, you will be able to prove to consumers that you are just like they are.
Once they’ve seen your pictures, they’ll immediately recognize that you’re human and not just a brand. This will encourage them to trust your business, while also increasing the likelihood that they’ll purchase your goods or services at some point in the future.
Using Imagery To Sell Your Products
Many business owners are already aware of the fact that product imagery is very beneficial. Others are yet to catch on, leaving them behind in the game. This will only hurt their business energy. Product imagery is a wonderful way to capture the attention of consumers all around the world. Yes, you can utilize written content to describe your products, but this will not be as effective as images. Many consumers will not bother reading written content, but they will stop and take a look at a photo. However, any old photo will not do, it will take creativity and artistic skill to encourage them to delve a little further.
Once you create the perfect product image, you will just need to post it on your Instagram outline. Millions of people will immediately notice your image and if they are interested in learning more, they will click on it. They will also be more than willing to view your profile and eventually visit your ecommerce website. As you likely already know, images can prove to be much more informative and impactful than words. Therefore, many people will be more inclined to purchase your products after seeing imagery, as opposed to seeing blocks of text.
Building A Diverse Customer Base
The unique thing about Instagram is that it is greatly growing in popularity and only continues to grow. This is something you will learn in any online business certificate programs. People of all ages, and people from all over the world are taking advantage of this unique platform. This gives any business large or small the opportunity to get noticed. For instance, if you want to advertise by newspaper or TV, there is a good chance that you are only going to target half of the potential customers that you would with Instagram. Not everyone reads newspapers nowadays and there is a good chance that not everyone will see your TV ad, depending on the time that it airs. However, with Instagram your brand can be available to everyone at any given time.
Learning More About Your Customers
One of the major benefits that any business can take advantage of with Instagram is that it gives them the opportunity to learn more about their customer base. You can actually interact, communicate, and receive valuable feedback from the customers of your marketing branding. This gives any business a chance to learn what their customers really think about their products and how to make them better. The happier that your customers are with your company and brand, the more likely they are going to share it with their friends and family. This is only to exponentially expand the growth of your business.
Image from http://gramboardpro.com/blog/5-tips-to-speed-instagram-marketing-success/
