Calculate Return On Investment To Assess Financial Performance


Return on investment capital measures how a business utilizes its capital. Investors prefer return on investment capital (ROIC) to determine a company’s future performance. Return on investment capital helps calculate the additional returns a business generates. Many investors believe that ROIC is more useful than traditional metrics like Return on Investment (ROI) and Return on Equity (ROE).

High return on investment capital¬† indicates sustainable growth of a company, regardless of whether it is located in Madison WI or elsewhere. It assures investors that every invested dollar is optimally used for growth. However, only a few companies have achieved a high return on investment capital. In this post, the basic method of how to calculate return on investment capital along with its advantages and disadvantages have been discussed. This information will help you evaluate ROIC’s importance in business.

What Is Return On Investment Capital?

Return on investment capital is a metrics that assesses the financial performance of a business. It is always calculated as a percentage. Investors use it to analyze if capital allocation into various securities like stock, endowment or mutual funds is done profitably. The use of capital cannot be guessed from the profit margin. Return on investment capital provides a clear idea about how capital is being used for revenue generation. Comparing return on investment capital or ROIC with the weighted average cost of capital, offers deeper insight regarding capital utilization.

How To Calculate ROI Capital

By learning how ROIC is calculated, you will realize the importance of it. Return on investment capital is measured by dividing net income and dividends by total capital. In you have net income without dividends, then net income after tax can also be used. The total capital, or invested capital, is derived from adding working capital and fixed assets. Alternatively, you can calculate it by adding total equity and total long term debt. Return on investment capital establishes a direct relationship between the total investment and operating income. It serves investors as a reliable metric to base decisions off of, like whether or not to take out a second mortgage.

Marketing ROI

Calculating marketing ROI is a bit more complex, just as it is when you are buying property. ROI calculations for marketing campaigns have many profit side variables as well as investment side variables. That is why business owners trying to calculate marketing ROI should first identify the type of return you would like to base your findings off of. You may want to consider total revenue, gross profit or net profit figures. Then, be sure to include all the cost side inputs. These include creative costs, printing costs, technical costs, management time and costs of sales. Otherwise, your ROI calculations may be wrong. Keep this in mind when trying to calculate return on investment for marketing campaigns.

Why Calculate Return on Investment Capital

Return on investment capital is calculated as an annualized value. This value varies from one industry to another. ROIC offers more valuable insight for industries that are capital intensive. For example, such industries include oil and gases, computer hardware, retail chains and manufacturing. By calculating ROIC, you can compare your company’s performance to other companies in the industry. Of course, this is one factor of many to consider. However, it is how others will view your business too.

ROI Calculator

Now that you have learned a bit about the importance of calculating ROI, you may still want to leave the actual calculations to someone, or something, a bit more knowledgeable and capable. That is why ROI calculators come in handy.  Thankfully, technology and business go hand in hand. Using the calculators for return on investment available from companies like Bankrate or similar will help to make solving your ROI calculations easy. Using a ROI calculator is not perfect, but it is certainly a great way to gain a guideline for your own calculations.

The return on investment capital metric tells a lot about a business. Dividing the operating income by total investment, it offers valuable insight about a business’ profitability. These insights are used to evaluate present returns while predicting future performance. You can even use this information to properly inform your supply chain management decisions. Overall, return on investment capital offers an idea of the returns a company generates for its investments. Calculate return on investment for the better of your business, today.

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