Create The Best Sales Process Possible By Mapping Customer Journey


Businesses that improve sales management processes tend to significantly outsell competitors and increase sales results. But, sometimes, companies, do not apply sales process management properly so that their new opportunities are led by an entirely different set of principles. Let’s take a detailed look at how ideal sales process works and how to ensure success of your sales team.

What Is A Sales Process?

Every sales department has a targeted end-result that need to be achieved by selling products or services. The sales process itself consists of a series of sequences. It means if you deliver some processes too slow or choose the wrong time, you will not likely to reach your goals.  As a result, your prospective customers might lose interest or get stuck in the sales pipeline. That is why each step in a sales process should be defined, completed it time and have measured and verifiable outcomes. There should be no question about whether or not a certain step in the sales process has been completed.

The properly defined sales process helps companies to improve performance of sales reps and enhance overall business operations success. Moreover, a clear connection between sales pipeline and sales process must be established, planting it in the pipeline within clear sequence of actions.

How To Create An Effective Sales Process

The first step in creating a sales process is to observe your salespeople. In order to build the best sales process for your business, you are going to need to know which areas are successful and which areas are in need of improvement. The only way to do this is to observe your current process. Make sure to conduct observations on different personnel during different times of the week and day. Do this until you feel confident that you have enough information and have determined problem areas. Be sure to take notes while you observe. Track how long it takes and what exactly the steps are that your salespeople are using. Compare sales that were closed on successfully and those that fell through. The first step to create an effective sales process is to observe the current process that is in place to determine areas of strength and weakness.

Mapping Customer Journey

Then goes a mapping of the customer journey through all stages of the pipeline that help companies to identify bottlenecks and determine the best set of actions to fix the major issues. As you can see, setting up a sales process means identifying the opportunities for improvement on different steps of customer journey.

It is not always easy, but bear in mind, all those benefits that a well developed sales process will bring to the business over time. Bpm online investigated how successful sales cycle should work and how an effectively established sales process improve sales teams performance. “The complete guide on how to optimize your end-to-end sales process to maximize value and drive successful sales behavior” offers an insights on how to enhance your business performance through better processes. This e-book is the result of our study to guide you through all the steps of the sales process, from prospecting to closing the deal.

Key benefits of using sales process as methodology

  • Properly defined process and their smooth implementation helps businesses to grow profit.
  • Accurate process mapping displays all bottlenecks and leads to process improvements.
  • The sales process incorporated into daily activities greatly improves sales team productivity.

Step-by-step practical recommendations on how to establish smooth sales process that works best for your business.

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