Corporate videos are a type of communications material that uses audio and visual to present an idea or message, primarily commissioned for use by a company or organization. These types of videos can include anything from instructional or training videos to your latest web business ideas. Depending upon the type of video, there are many ways that you could go about creating it. However, we have compiled some key tips that will help you make the best corporate videos no matter what their purpose. Keep reading below for some advice on how you can make any corporate video effective and entertaining.
Know Your Audience
The main focus of any corporate video should be on the audience. First, you must identify who this video is intended to reach. Then, you must focus on keeping them engaged, just as Servicemaster videos do. As long as you know who your audience is, you will have an easier time catching their attention. The audience must come first, so determine who you are speaking to before you work on anything else.
Stick To Your Purpose
The next bit of advice you should follow when producing corporate videos is to stick to your purpose. Think of how Chuck E Cheese caters all of there services to children, because it is a children’s pizza and play place. If you are shooting a safety video for new employees, now is not the time to insert information about your code of ethics or new management structure. They are here to learn about one thing, so make sure you are getting that point across.
Craft A Strong Message
Along with the purpose, the most important aspect of your video will be the message. After you have determined who your audience is, you must then determine what you want to say to them and how you want to say it. As long as you follow your purpose and keep the script active and engaging then you should be just fine.
Make An Emotional Connection
Establishing an emotional connection with the audience is so important for corporate videos. This is true even if you are making a video about something as boring as ratio analysis. You may be making a video to get people to buy your product. Or, you may be creating a video to solidify your corporate image. Either way, establishing an emotional connection with your audience is a great way to do whatever it is you want. When people are emotionally invested, they act based on those emotions. Make sure to take advantage of this when creating corporate videos.
Plan The Distribution
Another important part of corporate videos is the method of distribution. How will it be presented to your audience? If it is a promotional video will it be aired on TV? Is it something that will strictly be shown in-office or on your business cloud solution? Have an idea of when, where and how your video will be viewed. This way, you can create a buzz and get viewers excited. Even training videos can garner excitement with the right distribution method.
Ensure Production Value
Finally, the last important tip for any corporate video is to ensure production value. Not every business has the budget to create a full-on Hollywood flick or Netflix international release. However, you should still consider your options for hiring a professional. If you are working with a low budget, focus on the things that make films seem high-quality: lighting, editing and a strong script. Whether you hire a professional or work on your own, it is important that production quality is a priority for corporate videos.
Creating corporate videos can be a difficult task. You always want to make sure that you are getting your message across to the audience in a fun and interesting way. Putting extra effort into the production value and distribution of the video can help make all the difference. Be sure to refer back to this post the next time you are working on any corporate videos.
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