How To Implement Unified Communications Services In Business


In order to enhance competitive edge of businesses, unified communications services integrates real time and non-real time enterprise communication systems. It is a unified communication and collaboration system that brings together a wide range of communication technologies and applications. By creating a single communications platform, unified communications makes business communications more practical.

Due to fast paced market environments, most small and enterprise businesses have to operate within tight schedules. At the same time, they strive to deliver customer satisfaction, lower IT costs and work with limited resources. Unified communications help businesses overcome these challenges by unifying data, video and voice communication into a single interface. However, inadequate knowledge prevents business owners from fully utilizing a single platform. To help out business owners, this post explains how to use unified communications services in business

What Is Unified Communications or UC?

Unified communications or UC can be defined as the integration of communications to improve business processes. Maintaining various real time and non-real time communication systems increases business expenses despite new small business technology. To keep costs manageable, unified communications offers consistent user experience across multiple devices and various medias at cheaper rates.

However, unified communications doesn’t indicate a single product. Rather, combining a set of products together creates a unified communications interface. Unified communication system encompasses real time communication systems including instant messaging, presence information, telephony or VoIP, call control and video conferencing. It also includes non-real time communication systems like e-mail, SMS, fax and integrated voicemail. Aiming to make communication easier, unified communications even integrates data sharing and desktop sharing effortlessly.

Why Do Businesses Need Unified Communications?

Businesses are finding it harder to survive in a competitive market because of changing customer demand, vast supply chain management practices and overabundance of technologies. In order to stay focused, unified communications offers a user-friendly and well-integrated communication platform. By enhancing the quality of communications, unified communications helps businesses handle increasing competition. Plus, fluent communication encourages better utilization of resources, attracting and retaining more customers. Additionally, unified communications enables businesses to utilize multiple communication tools and platforms, improving operational efficiency. Without unified communications, managing business communications becomes comparatively difficult.

How Does Unified Communications Work?

Unification is the main concept that drives UC. It unifies equipment, software and services, facilitating effective use of different enterprise communication methods. Moreover, unified communications allows you to combine, save or forward instant message streams, e-mails, video conference sessions and other data. In addition, it encrypts data, protecting business privacy.

Since unified communication is a server based technology, it can send voice conversations as digital packets similar to e-mail systems. Combined with great communication skills, the innovative technology allows business owners to send and receive messages through two different platforms. As a consequence, they can use a mobile device or unified inbox to access all conversations and exchanges. What’s more, business owners gain flexibility of responding quicker through non-real time channels to real time messages. The fundamental principles of unified communications are convenience and simplicity.

What Are The Main Advantages Of Unified Communications?

The main advantages businesses receive from unified communications are collaborating experiences, connecting teams and sharing information. With UC, employees, co-workers, vendors and partners instant access to the same information. This easy availability of information enhances expertise. When communications and information can be reached from one phone number or inbox, streamlining processes is easier. As a result teams, virtual work groups and individuals from different locations can work together. Certainly, this collaboration improves interaction quality, reduces wastage of time and increases the productivity of employees.

Moreover, it offers an array of user-friendly features like short number dialing, multiple device rings and call forwarding. Added to this, it also integrates presence technology, guiding business owners to contact clients or associates in the most viable method anytime.

Popular Unified Communications Services

The best UC companies understand that their services impact everyone including their employees, their customers and their customer’s customers. The most popular UC communications are focused around conferencing and collaboration, managed voice services, network services and digital media services. Depending on you company technology requirements, the services can be tailored to fit your needs and help improve operational performance.

Unified communications has been around for a long while. But until recently, it was mostly used by large enterprises. Fortunately, advancement of technology has introduced cost effective unified communications systems available. Now, businesses of all sizes and structures, across diverse industries can benefit from unified communications.

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