As the owner of a small business, you know that the size of your business puts some e-commerce solutions just out of your reach. Magento Enterprise may be one of them. At $16,000 for the year, it is quite the investment. You may be wondering if there is any way that Magento Enterprise could be worth the cost for your small business. This post will look at some of the advantages Magento Enterprise provides and whether they apply to you and your small business.
Faster Page Loading
Although Magento Commuity offers great speed anyway, Magento Enterprise promises full page caching. That means your customers experience your website even quicker than before. While it is definitely an advantage for your website to load quickly for all visitors, this is not really a considerable benefit for you. High speed access is already provided for free through Magento Community. The $16,000 price tag for the Enterprise version is not worth it for an increase in speed that will be barely noticeable to page visitors. So yes, Magento Enterprise does offer the advantage of faster loading speeds. However, this advantage is not considerable enough to make the exorbitant price tag worth it.
Better Search Feature
One feature that may be beneficial to you, the small business owner, is the improved search tool available through Enterprise. Customers may get frustrated if they cannot find a particular item they are looking for on your website. Solr is an advanced search tool offered in the asking price of Magento Enterprise. Solr provides your customers with better search results. So when a visitor comes to your website looking for a specific item, they will actually be able to find it. This has huge possibilities to increase sales for your small business. That is why the advantage of Solr makes the asking price worth it, even for small business owners like yourself.
More Security For Customers
Potential customers may be weary of making a purchase online if they do not feel that your website is secure. With Magento Enterprise this will not be anything for you to worry about. The free version of Magento does not provide the same security level as its $16,000 counterpart. With Magento Enterpise, you are guaranteed a PA-DSS certified payment application. That means your customers will always feel safe when making purchases. Because of this, your business may benefit from increased online sales. The security provided by Magento Enterprise is a considerable advantage, no matter the size of your business.
Automatic Marketing Emails
This feature alone could make you consider Enterprise worthy of its high price tag. Magento Enterprise offers automated marketing emails. These emails allow you to provide targeted discounts and coupons to get window-shoppers to make a purchase. These emails will be sent when individuals leave an item in their cart before completing a transaction, or have items sitting on their wish list. This advantage cannot be understated, especially for a small business owner like yourself. Not many of your competitors will have this feature, if any. The automatic marketing emails provided by Magento Enterprise can certainly give you a competitive edge. If your online store has a disproportionate amount of visitors who do not make purchases, this feature has the possibility to greatly increase online sales and overall revenue.
While Magento Enterprise does have quite a shocking price tag, it may still be a worthwhile investment for a small business owner like yourself. With better a better search engine functionality, more secure checkout process and automatic marketing emails, you have a chance to make your initial investment back sooner than you may have expected. These features can definitely help to improve sales for your business, no matter the size. If you are considering Magento Enterprise as an e-commerce solution for your small business, now may be the time to take the plunge before the next inevitable price increase.
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